TrueFan - Senior Growth Marketer - B2B

About Us:

At TrueFan.AI, we are revolutionizing how brands connect with decision-makers. As a fast-growing B2B SaaS platform, we build tools that help companies engage enterprise buyers with intelligence, personalization, and precision.

Role Overview:

We are looking for a strategic and hands-on Digital Marketing Generatlist who has a strong command of inbound marketing, especially for top-of-the-funnel lead generation at the enterprise level. This is not a conventional social media role. We need someone who can build high-intent traffic and generate qualified leads using well-structured content strategies, SEO, and campaigns that target decision-makers (CHROs, CFOs, CMOs, etc.).

Key Responsibilities:

- Plan, execute, and optimize top-of-funnel digital campaigns targeting enterprise buyers.

- Own and drive the inbound marketing funnel traffic, conversion, and nurturing

- Create and manage content strategies including blogs, whitepapers, case studies, and

LinkedIn content

- Collaborate with the founder and leadership team to shape thought leadership narratives

- Design and run lead-gen campaigns through LinkedIn, SEO, email sequences, and gated

content

- Analyze performance metrics to improve campaign efficiency and lead quality

- Align content marketing with product messaging, ICP insights, and business goals

What You Bring:

- 36 years of experience in digital marketing, specifically inbound and content-driven lead generation

- Proven experience running campaigns for enterprise or B2B SaaS audiences

- Strong skills in SEO, LinkedIn marketing, email automation tools, and Google Analytics

- Exceptional copywriting and storytelling abilities for B2B audiences

- Ability to create content calendars, lead magnets, and engagement workflows.

- Experience working closely with founders or C-levels to craft strategic brand content is a

plus