True Value Marketing Services - Area Sales Manager

Industry: FMCG - Tea, Coffee & Vending Solutions

Function: B2B Sales

Role Purpose:

Drive area-level sales growth and client acquisition for Tea, Coffee, and Vending Machine solutions by executing B2B sales strategies and building strong customer relationships.

Key Roles & Responsibilities

- Develop and execute area-wise B2B sales strategies for Tea, Coffee, and Vending Machine products

- Identify and onboard new corporate, institutional, and commercial clients

- Manage the complete sales cycle from lead generation to deal closure

- Conduct customer meetings, cold calls, and on-site product demonstrations

- Build and maintain long-term relationships with key accounts and channel partners

- Coordinate with internal teams for product sampling, order processing, and dispatch

- Monitor market trends, competitor activities, and pricing dynamics

- Drive repeat business, upselling, and customer referrals

- Ensure high levels of customer satisfaction and service quality

- Maintain accurate sales reports, MIS, forecasts, and daily activity logs

Key Result Areas (KRAs):

- Achievement of area sales targets and revenue growth

- New client acquisition and market penetration

- Retention and growth of existing customer accounts

- Vending machine placements and utilization growth

- Accuracy and timeliness of sales reporting and MIS

- Customer satisfaction and relationship strength

Experience Requirements:

- 2-5 years of experience in FMCG B2B sales

- Prior experience in Tea, Coffee, or Vending Machine sales preferred

Skill Sets & Competencies:

- Strong B2B sales and negotiation skills

- Experience in vending sales for Tea or Coffee products

- Excellent communication and presentation abilities

- Relationship-building and account management expertise

- Self-driven and target-oriented mindset

- Ability to manage multiple accounts and priorities

- Market analysis and competitor tracking skills

- Willingness to travel within assigned territory