TrueFan - Head - Inbound Marketing

Inbound Marketing Lead (0- 1)

We're looking for our first Inbound Marketing hire to build and scale a high-quality pipeline engine from scratch. This role is focused on driving revenue, not vanity metrics.

Responsibilities:

- Own Inbound SQLs as the #1 KPI and build a predictable pipeline engine

- Drive SEO for high-intent pages (focused on conversion, not content volume)

- Manage LinkedIn paid with a strong focus on retargeting and efficiency

- Plan and execute webinars/events that convert into qualified pipeline

- Own CRM & attribution (HubSpot/SFDC) to track true revenue impact

- Build a tight feedback loop with SDRs & AEs to improve lead quality and conversions

- Work closely with PMM-no content writing required, but strong content utilization is key

Qualifications:

- Experience in B2B SaaS is a must

- Proven track record of building inbound from near-zero to meaningful pipeline

- Strong understanding of CAC, conversion rates, and pipeline metrics

- Thinks in meetings booked, SQLs, and revenue impact-not impressions or clicks

- High ownership mindset with a builder approach (0- 1)