True Credits - Brand Manager - Creative & Growth

Job Description:

The Brand Manager - Creative & Growth will operate at the intersection of creative ideation, content, influencer marketing, and campaign execution. This is a hands-on role focused on building the brands voice, presence, and relevance across digital platforms through strong creative thinking and execution excellence.

The role requires a balance of creativity, speed, and judgment, with comfort in ambiguity and evolving brand narratives in a fast-paced environment.

Roles and responsibilities:

- Lead creative ideation for brand, social media marketing and performance-led initiatives across platforms

- Translate business objectives into compelling creative ideas and narratives

- Own the brands content direction across platforms (formats, tone, storytelling)

- Drive influencer marketing concepts, collaborations, and executions

- Collaborate closely with design, video, and performance teams to bring ideas to life

- Contribute copywriting where required (campaigns, social, retention)

- Use AI tools to accelerate creative output while maintaining originality and clarity

Required Experience:

- 4+ years of experience in brand marketing, creative strategy, content, or social

- Experience across consumer tech (Swiggy, Zomato, Zepto, Blinkit, Flipkart, Nykaa, Urban Company), fintech (PhonePe, Paytm, Groww, Cred) , D2C (Lenskart, Mamaearth, Wakefit), or creative agencies (Schbang, Havas, Lintas, Publicis, Dentsu, Grey)

- Strong exposure to social media, influencers, and digital storytelling

- Comfortable working in fast-paced, performance-driven environments