True Balance - Brand Manager - Creative & Growth

About Balancehero:

Balancehero India Pvt. Ltd. (BHI) is the wholly owned subsidiary of Balancehero Co. Ltd., Korea, which operates the mobile app True Balance - a one-stop destination for financial services.

Founded by Charlie Lee in Korea in 2014, Balancehero began operations in India in 2016 as a balance check application and has since evolved into a comprehensive financial services provider. Today, we are building a platform for the next billion, offering solutions across loans, utility services, pay-later, and commerce services.

BHI's wholly owned subsidiary, True Credits Private Limited, is a licensed NBFC committed to bridging India's financial gap by making credit accessible to all.

About True Balance:

True Balance, owned and operated by the BalanceHero Group, is an RBI-authorized Prepaid Payment Instrument (PPI) issuing entity. Through its subsidiary True Credits Private Limited (RBI-licensed NBFC) and other RBI-approved partners, it offers a range of financial services including instant loans, utility bill payments, and mobile recharges.

Launched in 2016, True Balance has grown into one of India's leading financial services platforms with US$84 million in equity funding from global investors such as Softbank, Naver, and Line. The company's mission is to become the go-to financial platform for the next billion Indians by driving financial inclusion for the unbanked and underbanked.

Website: www.truebalance.io

Job Title: Brand Manager - Creative & Growth

About the Role:

The Brand Manager - Creative & Growth will operate at the intersection of creative ideation, content, influencer marketing, and campaign execution. This is a hands-on role focused on building the brand's voice, presence, and relevance across digital platforms through strong creative thinking and execution excellence.

The role requires a balance of creativity, speed, and sound judgment, with comfort in ambiguity and evolving brand narratives in a fast-paced environment.

Key Responsibilities:

- Lead creative ideation for brand campaigns, social media marketing, and performance-led initiatives across platforms

- Translate business objectives into compelling creative ideas and brand narratives

- Own and shape the brand's content direction across platforms, including formats, tone, and storytelling

- Drive influencer marketing concepts, collaborations, and end-to-end execution

- Collaborate closely with design, video, and performance marketing teams to bring ideas to life

- Contribute copywriting support where required for campaigns, social media, and retention initiatives

- Leverage AI tools to accelerate creative output while maintaining originality, clarity, and brand consistency