TripFactory - Social Media Content Creator

Content Strategy & Creation

- Develop and execute platform-specific content calendars (Instagram, Facebook, YouTube, Pinterest, LinkedIn)

- Create engaging content formats: posts, reels, stories, video shorts, blogs, infographics, and carousel posts

- Collaborate with designers and copywriters to maintain brand style and tone

Community Engagement

- Monitor comments, messages, and mentions to interact with our audience in real time

- Implement engagement tactics like polls, Q&A sessions, and user-generated content campaigns

Campaigns & Collaborations

- Launch seasonal campaigns aligned with travel trends, holidays, and promotions

- Collaborate with influencers, travel bloggers, and partners for content direction, takeovers, or co-branded stories

Analytics & Optimization

- Track performance metrics (reach, engagement, follower growth, conversions)

- Use insights to optimize content strategy and improve ROI

- Report on content performance and suggest improvements across platforms

Trendspotting & Innovation

- Stay updated on social media trends, algorithm changes, and emerging content formats

- Explore creative formatsAR filters, UGC contests, interactive featuresto engage users

Requirements

- 2-4years of experience in social media content creation (preferred in travel / lifestyle domain)

- Strong writing, storytelling, and visual editing skills (video/photo editing tools like Canva, Lightroom, Premiere Pro)

- Proficiency with social media platforms best practices and analytics tools (e.g., Meta Business Suite, Creator Studio)

- Creative mindset with an eye for detail and emerging trends

- Excellent English communication skills; additional languages like Hindi are a plus

Why Join TripFactory?

- Be the voice of a leading travel brand

- Work in a creative, collaborative, and travel-loving environment

- Shape content that inspires real journeys and memories

- Growth opportunities in marketing and digital communications