Trip Factory - Social Media Specialist

Strategic Ownership:

- Develop and execute platform-specific content strategies aligned with marketing and product goals.

- Identify rising platforms, shifting audience behaviors, and whitespace opportunities (Reddit, niche communities, Threads, etc.

- Align social activities with full-funnel awareness engagement conversion journeys.

Leadership Profile Building:

- Work closely with leadership to create high-quality posts, newsletters, engagement actions, and follower development.

- Build brand trust and visibility through personal + brand account synergy.

Content Writing & Brand Voice:

- Create concise and compelling copy for short-form posts, carousels, videos, and ads.

- Ensure adherence to design language and visual hierarchy while briefing or collaborating with design teams.

Community Engagement & Growth:

- Foster meaningful conversations respond to DMs, comments, and mentions promptly and

strategically.

- Actively participate in and engage with industry groups, community spaces, Reddit threads,

and partner content.

- Explore employee advocacy and support internal champions with curated content.

Platform & Ads Experience:

- Segment and target audiences using platform data, Sales Navigator insights, and CRM feedback.

- Drive measurable KPIs: reach, engagement, CTR, follower growth, and campaign-specific outcomes.

Performance Analysis:

- Create and share performance dashboards regularly, highlighting insights and opportunities.

- Run A/B tests on formats, tones, timing, and content categories to constantly improve impact.

- Benchmark against competitors and identify creative/social whitespace to capitalize on.

Requirements:

- Excellent command of LinkedIn - both organic and paid - with strong understanding of Sales Navigator.

- Proven ability to write, edit, and craft compelling brand and leadership content.

- Familiarity with Reddit engagement, social listening, and platform communities.

- Understanding of design systems, layout, and visual direction (while not being a designer)