Tricog Health Services - Head - Marketing

Description:

Role: Marketing Head, Tricog Health

Role Overview: Tricog Health is seeking a dynamic and strategic Marketing Head to lead the organisations marketing function across both Digital Health and Diagnostics Technologies verticals and the corporate brand of Tricog Health.

- Develop and execute a comprehensive marketing strategy aligned with Tricogs business goals across all product lines.

- Build and lead a unified marketing roadmap that integrates digital marketing, performance marketing, inside sales, brand marketing, communications, and creative design.

- Establish clear positioning for each product vertical, ensuring that Tricogs mission and brand message remain consistent across all touchpoints.

- Design and implement long-term plans to strengthen Tricogs brand visibility in India and international markets.

Performance Marketing and Growth:

- Own and lead digital and performance marketing initiatives to drive customer acquisition, engagement, and retention for both B2B and B2C segments.

- Design and monitor ROI-driven campaigns across digital platforms, ensuring effective lead generation and conversion.

- Oversee the Inside Sales team under the Digital Health division to ensure strong funnel management and revenue contribution.

- Analyse data and marketing metrics to optimise campaigns and allocate budgets effectively.

Brand and Communication:

- Define, build, and maintain Tricogs corporate and product-level brand identity.

- Lead brand storytelling across all digital, print, and experiential channels, including events, PR, and thought leadership content.

- Supervise internal creative and communication teams responsible for campaign design, copy, and collateral creation.

- Collaborate with external creative and media agencies for product launches, brand campaigns, and new market entries.

- Ensure brand consistency across all Tricog products in the Digital Health and Diagnostic Technology verticals

Market Insights and Consumer Understanding:

- Drive research to understand evolving consumer and clinician behaviour, preferences, and needs across markets.

- Develop customer personas and refine messaging to suit each segment and geography.

- Monitor industry trends, competitor activity, pricing strategies, and marketing innovations to stay ahead of the curve.

- Translate insights into actionable marketing plans that align with Tricogs product and commercial objectives.

Planning, Budgeting, and Governance:

- Prepare and manage monthly, quarterly, and annual budgets for the marketing function.

- Set, monitor, and report on departmental goals and KPIs.

- Develop team hiring plans for performance, brand, and creative functions, ensuring the right talent mix for execution excellence.

- Ensure strict budget discipline and a strong focus on return on marketing investment.

Cross-Functional Collaboration:

- Work closely with the Product, Business, Technology, and Clinical teams to ensure integrated go-to-market strategies.

- Collaborate with the Corporate and HR teams for employer branding, internal communication, and event management.

- Partner with external organisations, healthcare partners, and collaborators to amplify Tricogs brand globally.

- Ensure strong alignment between sales and marketing to maximise conversion and market penetration.

Leadership and People Management:

- Build and mentor a high-performing team across digital, creative, and inside sales functions.

- Foster a culture of accountability, collaboration, and innovation within the marketing team.

- Encourage continuous learning and adaptability to changing market dynamics.

- Represent marketing in leadership discussions and quarterly business reviews.

Candidate Profile:

- Graduate degree in Marketing, Business, or a related field.

- MBA preferred.

- 6 to 7 years or more of experience in marketing, with at least 3 to 4 years in a leadership or managerial role.

- Proven track record of building and executing successful multi-channel marketing campaigns.

- Strong understanding of digital marketing, brand communication, and inside sales strategies.

- Experience in healthcare, technology, or digital-first businesses preferred.

- Exceptional communication, stakeholder management, and leadership skills.

- Ability to operate in a fast-paced, high-growth, and innovation-driven environment.

- Strong analytical mindset and ability to translate data into strategic insights.

Key Performance Indicators:

- Lead generation, conversion rates, and marketing-driven revenue.

- Brand awareness, engagement, and sentiment across markets.

- Marketing ROI and budget efficiency.

- Growth in digital footprint and campaign reach.

- Team performance and retention.

- Timely and impactful execution of campaigns and launches.

Why Join Tricog?

Tricog Health is a leader in transforming cardiovascular care through artificial intelligence and connected Digital Health technologies.

As Marketing Head, you will play a pivotal role in shaping the narrative of a company that saves lives every day through innovation and scale.

This is an opportunity to define how healthcare technology is perceived and adopted across diverse global markets.

Reporting To: Senior Vice President - Digital Health

Location: Bangalore, India (On-site role)