Chief Marketing Officer
Description:
Strategic & Commercial Leadership:
- Define and execute a comprehensive annual marketing strategy, aligned with organizational goals and event calendar.
- Build brand equity for Trescons event portfolioacross conferences, expos, roadshows, and consulting offeringsin global B2B markets.
- Develop and manage delegate and sponsorship acquisition frameworks, targeting senior-level decision-makers across industries.
Integrated, Performance-Led Campaign Management:
- Architect and manage high-performance multichannel campaigns (email, content marketing, digital ads, social media, PR).
- Utilize segmentation, personas, and funnel optimization to drive conversions and boost ROI.
- Lead digital marketing initiatives including SEO/SEM, CRM and marketing automation (e.g., HubSpot, Marketo), analytics dashboards, and performance tracking.
Thought Leadership & Content:
- Drive thought leadership across verticals whitepapers, keynote narratives, post-event reports, and strategic partnerships.
- Disclaimer: The information shared by Trescon is confidential and intended solely for the recipient. It may not be copied, distributed, or relied upon without prior written consent.
- Trescon makes no warranties regarding the accuracy or completeness of the content and accepts no liability for any loss arising from its use.
- Ensure consistent brand messaging across all digital and physical platforms: website, decks, brochures, media, and social assets.
Team Building & Cross-Functional Collaboration:
- Build and mentor a lean but high-impact marketing teamcovering digital, content, design, and event marketing.
- Collaborate closely with Sales, Sponsorship, and Event Production teams to align on goals, leads, and conversions.
- Establish clear KPIs and dashboards for regular reporting to the leadership team.
Partnerships & Channel Growth:
- Forge and grow media alliances, association partnerships, and influencer relationships to expand reach.
- Identify and evaluate co-marketing, regional, and alliance opportunities to enhance event visibility and sponsorship uptake.
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