Treelife - Senior Manager - Marketing

Profile Hiring for Sr. Manager - Marketing or above

Location: BKC, Mumbai

Reporting: Founders

Who are we looking for?

We are seeking a Senior Manager - Marketing with excellent analytical skills who can develop and implement digital & offline marketing strategies that promote Treelife's brand and services across primarily digital platforms.

Why Join Us?

- Entrepreneurial Opportunity: Take the lead in building and scaling impactful initiatives

- Impact: Direct influence in shaping the organization's future

- Team Culture: Collaborate with a dynamic team committed to excellence and innovation

What will be your key responsibilities?

- Develop and implement strategies for all marketing, branding, and communication initiatives including communications and creatives

- Implement digital marketing campaigns on/via social media channels, email/newsletters, SEO/SEM (paid & organic), demand generation, lead generation, etc.

- Prepare and manage monthly, quarterly, and annual budgets for the Marketing department

- Track the effectiveness of various campaigns and make course corrections as required

- Work with internal team and external agencies and monitor KPIs

- Design branding, positioning, and pricing strategies

- Develop content marketing strategies to create engaging and valuable content that attracts and retains our target audience.

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)

- Identify opportunities for improving website and landing page conversion rates and implement strategies to enhance user experience.

- Work with internal stakeholders to brainstorm new and innovative growth strategies

- Identify opportunities to reach new market segments and expand market share

- Monitor competition (social numbers, PR, acquisitions, pricing changes, and new products and features)

What are the key requirements for the role?

- Minimum of 4-6 years of experience in digital marketing, with at least 3 years in a leadership role

- Proven track record of developing and implementing successful digital marketing strategies in the B2B space

- Strong understanding of SEO, SEM, social media marketing, content marketing, email marketing, - B2B Lead generation, and online advertising

- Proficiency in using digital marketing tools and analytics platforms

- Must have reported to the founders in their earlier stints

- Experience in the startup space is preferred

- Excellent presentation and negotiation skills

- Strong interpersonal skills for building and developing great client relationships

- Result-oriented and collaborative approach with a laser focus on clients

- Self-starter, high on initiative and confidence to start things from scratch