Description:

Company Overview:

TATVARTHA HEALTH PRIVATE LIMITED is a pioneering healthcare technology company dedicated to transforming healthcare delivery through innovative digital solutions. We operate across various healthcare segments, focusing on improving patient outcomes and enhancing the efficiency of healthcare providers. Our solutions impact thousands of patients and healthcare professionals daily.

Role Overview:

How do we create a health journey that is intuitive, trustworthy, and built for adherence so customers dont just start treatment, but stay consistent long enough to see real results?

You will solve for:

- Behaviour change

- Habit formation

- Daily adherence

- Emotional motivation cycles

- Intuitive UX for complex protocols

- Trust-building

- Long-term engagement

- Motivation dips & relapse points

- Treatment fatigue

- Fragmented guidance across doctor coach product brand

Key Responsibilities:

1. Product Vision & Strategy:

- Define and own the long-term product roadmap aligned with Trayas mission of improving a million lives.

- Craft a cohesive product vision across diagnosis, onboarding, treatment adherence, progress-tracking, and long-term wellness.

- Balance customer insights, medical accuracy, and business priorities to build a product that is both loved and effective.

2. Reimagining the Customer Journey:

- Build an end-to-end journey that is intuitive, simple, and emotionally reassuring.

- Break complex health protocols into daily micro-habits and clear guidance.

- Reduce friction, overwhelm, and ambiguity at every step.

- Solve for moments where customers lose motivation, drop off, or feel stuck.

3. Behaviour Change & Adherence Design:

- Design systems that build habits, reinforce momentum, and nudge users towards consistency.

- Create smart triggers, interventions, and personalised journeys based on behavioural patterns.

- Build progress visibility loops that help customers see and believe in their improvement.

4. Cross-Functional Leadership:

- Partner closely with Tech, Brand, Growth, Medical/Doctors, R&D, and Operations.

- Ensure a unified customer voice across product, coaches, communication, and care teams.

- Drive alignment on user outcomes, not vanity metrics.

5. Product Development Excellence:

- Build and lead the product team PMs

- Set up frameworks for discovery, experimentation, and data-driven decision-making.

- Establish a culture of thoughtful problem definition and meaningful execution.

6. Insights, Data & Experimentation:

- Use behavioural data, user patterns, and qualitative insights to drive roadmap decisions.

- Build experimentation pipelines (A/B, behavioural experiments, habit loop testing).

- Define, track, and own core product health metrics (adherence %, engagement loops, NPS, outcomes success rates).

Required Skillset:

- 10-12+ years of product management experience, with 3+ years leading product teams.

- Proven experience in building consumer-facing products (D2C, health-tech, consumer tech, wellness, behaviour-change platforms, habit apps, ed-tech, etc.).

- Deep intuition for consumer psychology, motivation cycles, and habit-building.

- Ability to work across science, brand, growth, tech, and medical teams with ease.

- Strong first-principles thinker who can reduce complex problems into simple experiences.

- Leadership experience in scaling product teams and building high-performance pods.

- Excellent storytelling and communication skills.

- Bias for outcomes, not output.