Traya Health - Manager - Social Media

About the Company:

Founded in 2019, Traya is one of India's largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more!

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

About the Role:

We're looking for a creative, internet-native Social Media Manager to own and grow our brand presence across social platforms. This role is social-media heavy (- 70%), with PR and brand reputation as a strategic extension.

You will shape how the brand shows up online every day - through content, conversations, culture, and community - while also supporting PR narratives, founder visibility, and media Interactions.

Key Responsibilities:

1. Social Media Management

- Own the brand's presence across Instagram, YouTube Shorts/Reels, and emerging platforms

- Plan and execute the monthly and quarterly social content calendar

- Lead short-form video strategy (reels, trends, storytelling, POVs, UGC-style content)

- Write and oversee on-brand, high-engagement captions and copy

- Track trends, memes, pop culture moments, and identify relevant brand hooks

- Manage and grow the online community (comments, DMs, brand interactions)

- Collaborate with design, video, performance, and influencer teams to deliver consistent output

- Monitor social metrics (reach, engagement, growth, saves, shares) and optimise content

2. Brand Voice & Consistency

- Be the custodian of brand tone and personality across all social content

- Ensure messaging aligns with brand values, positioning, and visual identity

- Partner with internal teams to translate business priorities into content narratives

What We're Looking For:

- 5-8 years of experience in social media content (D2C/startup experience preferred)

- Experience leading or mentoring small teams.

- Strong understanding of Instagram-first content and short-form video formats

- Excellent copywriting skills with a sharp sense of internet culture

- Hands-on experience managing brand social handles

- Comfortable balancing creativity with performance metrics

- Experience working with designers, creators, influencers, and agencies

- Ability to work independently and take ownership

Nice to Have:

- Experience working with consumer brands, D2C, or content-led pages

- Exposure to campaign-based content or product launches

- Understanding of brand aesthetics and storytelling