Transasia Bio-Medicals - Area Sales Manager

Description:

About the Role:

We are seeking an accomplished Area Sales Manager to drive regional sales growth, strengthen distributor networks, and expand market presence within the In-Vitro Diagnostics (IVD) domain. The ideal candidate will possess strong commercial acumen, hands-on sales leadership experience, and a proven track record of building high-performing teams. This role requires the ability to define strategic sales roadmaps, deliver accurate forecasting, and ensure seamless collaboration between sales, marketing, and distribution partners.

Key Responsibilities:

Sales Strategy & Business Growth:

- Develop and execute regional sales strategies aligned with organizational revenue goals.

- Drive market expansion initiatives while ensuring optimal coverage across assigned territories.

- Build and manage a strong sales pipeline to support consistent new business acquisition.

- Identify growth opportunities, competitive threats, and emerging market trends in the IVD space.

Sales Operations & Performance Management:

- Monitor, analyze, and report sales performance metrics, forecasting accuracy, and pipeline health.

- Prepare regular MIS, forecasting reports, and territory-wise performance dashboards.

- Implement corrective actions to ensure targets and KPIs are consistently achieved.

Team Leadership & Distributor Management:

- Lead, mentor, and coach a team of Sales Executives/Representatives to maximize productivity and performance.

- Strengthen relationships with channel partners, distributors, hospitals, diagnostic centers, and key accounts.

- Ensure compliance with organizational policies, pricing structures, and sales processes.

Cross-Functional Collaboration:

- Work closely with marketing teams to execute product launches, promotional campaigns, and customer engagement activities.

- Coordinate with product management, service, and operations teams to deliver exceptional customer satisfaction.

- Provide field insights to support strategic decisions related to product positioning and go-to-market planning.

Qualifications & Experience:

- Bachelors degree in Business, Science, Life Sciences, Pharmacy, Biotechnology, or related field (Masters preferred).

- Proven experience in IVD sales, diagnostics equipment, or medical devices industry (mandatory).

- Minimum 3+ years of sales experience with at least 2 years in a frontline/area sales management role.

- Strong understanding of regional market dynamics, customer segments, and distributor ecosystems.

- Excellent communication, negotiation, and stakeholder management skills.

- Ability to lead teams, manage field operations, and deliver results in a target-driven environment.