The Traffic Manager- Ad Operations Digital will be responsible for trafficking of digital media channels. They will be responsible for testing and launching ad creatives and monitoring delivery to perform necessary optimizations and reporting as needed. This person will also be responsible for liaising with creative agencies. Working closely with a team of Account Managers and Digital Media Planners, the chosen candidate will ensure effective delivery of digital media plans and drive the day-to-day execution of digital ad delivery to meet client expectations for a broad spectrum of advertiser accounts. Key Accountabilities: - Campaign set-up and execution, including generating and testing ad tags for campaign launches - Complete quality assurance and testing of creative assets to ensure proper functionality across browsers - Ensure ad creative adheres to technical specifications and troubleshoot creative issues that affect implementation, tracking and/or reporting - Communicate with vendors to ensure the proper set-up and deployment of campaigns - Liaise with the digital account team to ensure accurate reporting, optimization and fulfillment of campaign delivery - Maintain records of creative assets and internal documents that track proposals and campaign execution - Use best practices to pace budget and optimize for performance where necessary - Perform reconciliations between media plans and 3rd party ad delivery - Provide recommendations and solutions to quickly resolve technical issues - Identify opportunities to implement solutions that increase effectiveness and efficiencies - Additional projects and tasks supporting the Ad Operations team where required Qualifications : - 4 to 8 years- experience in digital trafficking at a media agency. - Deep understanding of Campaign Manager (experience with other 3rd party ad servers a plus). - Comfort with Microsoft Excel and ability to consolidate information and work with multiple data points. - Knowledge of HTML, JavaScript, CSS, Web Analytics tracking and Viewability/Verification preferred.

Mumbai

Traffic Manager - Ad Operations - Advertising Firm 

Job Description for Traffic Manager - Ad Operations - Advertising Firm  in VRecruits in  Mumbai for (4-8) years of experience. Apply Now!