Trade Marketing Manager - Snacks/NPDs

Position: Trade Marketing Manager - Snacks / NPDs

Location: Hyderabad (Head Office)

Experience: 15+ Years

Qualification: Post Graduation

Industry: Food / FMCG

Role Summary

We are looking for an experienced Trade Marketing Manager to drive trade marketing initiatives for the Snacks category and New Product Developments (NPDs). The role will be responsible for strengthening brand presence across channels, supporting product launches, and driving sales through effective trade strategies.

Key Responsibilities

- Develop and execute trade marketing plans for the Snacks category and NPDs.

- Plan and implement promotions, schemes, visibility, and merchandising activities across trade channels.

- Work closely with Sales, Marketing, Product Development, and Distribution teams.

- Support successful launch and market penetration of new snack products.

- Analyze market trends, consumer preferences, competitor activities, and channel performance.

- Develop effective POSM, displays, and in-store visibility initiatives.

- Monitor promotional effectiveness, budgets, and ROI.

- Drive channel-wise strategies across distributors, general trade, modern trade, and other relevant channels.

- Track sales performance and provide actionable insights to improve market growth.

- Coordinate with internal and external stakeholders to ensure timely execution of marketing initiatives.

Key Skills

- Trade Marketing & Channel Marketing

- Snacks / Food / FMCG industry experience

- New Product Launches (NPD)

- Sales & Distribution understanding

- Promotions & Merchandising

- Market & Competitor Analysis

- Budget Management

- Strong communication and stakeholder management skills

- Analytical and execution-oriented approach

Ideal Candidate: A seasoned FMCG/food professional with 15+ years of experience, preferably having strong exposure to snacks, food products, trade marketing, and NPD launches.