Trade Marketing Manager - General Trade - FMCG

Key Responsibilities:

1. Trade Marketing Strategy & Planning

- Develop and execute trade marketing plans to support brand strategies and business objectives.

- Create annual and quarterly channel-specific activation calendars.

- Translate marketing campaigns into channel-ready programs tailored to shopper behavior.

2. Channel Activation

- Design and implement in-store promotions, displays, POS materials, and visibility campaigns.

- Work with sales teams to drive execution excellence across channels.

- Plan and manage new product launches at the trade level.

3. Sales Enablement

- Support sales teams with trade tools, channel-specific communication, and training materials.

- Track and analyze performance of trade promotions and suggest improvements.

- Monitor and optimize sell-in and sell-out performance.

4. Cross-Functional Collaboration

- Work closely with Sales, Marketing, Category Management, Supply Chain, and Finance to ensure seamless planning and execution.

- Coordinate with external vendors, creative agencies, and merchandising partners.

5. Data Analysis & Market Insights

- Analyze shopper and channel behavior to improve program effectiveness.

- Monitor competitor activity and trade performance.

- Measure ROI of trade activities and prepare regular reports and presentations.

6. Budget Management

- Own the trade marketing budget and ensure efficient utilization.

- Track spending vs. plan and measure return on investment for each initiative.

Candidates from B School are preferred