Trade Marketing Manager - General Trade - FMCG Key Responsibilities: 1. Trade Marketing Strategy & Planning - Develop and execute trade marketing plans to support brand strategies and business objectives. - Create annual and quarterly channel-specific activation calendars. - Translate marketing campaigns into channel-ready programs tailored to shopper behavior. 2. Channel Activation - Design and implement in-store promotions, displays, POS materials, and visibility campaigns. - Work with sales teams to drive execution excellence across channels. - Plan and manage new product launches at the trade level. 3. Sales Enablement - Support sales teams with trade tools, channel-specific communication, and training materials. - Track and analyze performance of trade promotions and suggest improvements. - Monitor and optimize sell-in and sell-out performance. 4. Cross-Functional Collaboration - Work closely with Sales, Marketing, Category Management, Supply Chain, and Finance to ensure seamless planning and execution. - Coordinate with external vendors, creative agencies, and merchandising partners. 5. Data Analysis & Market Insights - Analyze shopper and channel behavior to improve program effectiveness. - Monitor competitor activity and trade performance. - Measure ROI of trade activities and prepare regular reports and presentations. 6. Budget Management - Own the trade marketing budget and ensure efficient utilization. - Track spending vs. plan and measure return on investment for each initiative.

Bangalore

Trade Marketing Manager - General Trade - FMCG 

Job Description for Trade Marketing Manager - General Trade - FMCG  in Yugn in  Bangalore for (2-6) years of experience. Apply Now!