Trade Marketing Manager - FMCG

Role Overview:

Looking for a Trade Marketing Manager to drive in-store visibility, retail activation, and trade strategies across key regions. This role is critical in ensuring strong retail execution and product performance in a competitive FMCG landscape.

Key Responsibilities:

- Design and implement regional trade marketing strategies across GT and MT.

- Lead execution of retail branding, product visibility, promotions, and in-store activations.

- Monitor trade spends and ROI from schemes and campaigns.

- Collaborate with sales teams and distributors to execute market-specific programs.

- Develop trade collateral and coordinate with external vendors for POSM and branding.

- Analyze shopper behavior and adapt strategies to drive conversion and shelf performance.

Must-Have Qualifications:

- 4-8 years of experience in trade marketing roles within FMCG.

- Deep understanding of retail dynamics, planograms, and shopper marketing.

- Proven ability to manage trade marketing budgets and drive execution at scale.

- Excellent regional market understanding and vendor coordination skills.