- To Develop and execute Trade Marketing Strategy for the brands Nationally for Modern Trade - Conceptualizing and formulating trade marketing calendar as per business strategy with Chain - Drive width and depth for existing, New and focus Products through KAMs - Develop and manage external suppliers, Vendor and partners to drive Trade program efficiency. - Designing Trade Promotion Programs for Retailers - Driving share of shelf with Retailers and Merchandisers - Building Retailer Relationship and Driving initiatives - Shopper Activation: In store Promotion and Activation - managing of assets, and sales through promoters, managing and tracking them - Design and Execution of the Wholesale loyalty program. - Identify and leverage customer-specific, and channel marketing opportunities through channel, customer, and shopper insights and linking them to brand strategy - Planning the introduction of new products and line extensions to ensure distribution, pricing, shelving and merchandising objectives are delivered - Working with KAM and ASM teams in the development and execution of sales plans.- - Anchor annual budgeting for the channel with Business Finance team- Participate actively in the Annual Customer Joint Business Plan process. - Provide strong financial acumen to all business decisions and provide post analysis to ensure goals are met

Mumbai

Trade Marketing Manager - FMCG 

Job Description for Trade Marketing Manager - FMCG  in The Concept in  Mumbai for (3-7) years of experience. Apply Now!