Trade Marketing Manager - CPG/FMCG

Position: Trade Marketing Manager-CPG

Role Purpose:

1. Trade Marketing Strategy & Execution:

- Design and implement trade marketing promotions and programs across regions and channels.

- Build activity calendars and ensure seamless execution with regional trade marketing and sales teams.

- Track performance via dashboards/automation tools and refine strategies based on insights.

2. Partner Engagement & Loyalty Programs:

- Plan and execute loyalty programs to align trade partners with business goals.

- Conduct regular business reviews to ensure performance and strategic alignment.

3. Market Expansion & Development:

- Support portfolio model store initiatives and regional expansion strategies.

- Strengthen relationships with wholesalers, retailers, and distributors.

4. Visibility & Merchandising:

- Plan and oversee POSM sourcing, visibility drives, merchandising activities, and vendor management.

5. Cost & Compliance:

- Manage trade marketing budgets and ensure compliance with company policies.

- Conduct data-driven analysis to assess ROI and optimize activities.

6. Team Training & Development:

- Lead training, motivation, and performance tracking for front-line teams (SEs, SRs, merchandisers, 3P manpower).

- Drive continuous improvement through coaching and corrective actions.

Desired Skills:

- Science graduate with 8-10 years of relevant experience

- Strong commercial and business acumen, with exposure to trade marketing in FMCG/OTC industries.

- Proven expertise in operational excellence, stakeholder engagement, and cross-functional collaboration.

- Skilled in data analytics, reporting tools, and project management.

- Excellent negotiation, communication, and interpersonal skills.

- Willingness to travel extensively.