Key Deliverables from the role holder would be:   - Identify and develop shopper insights in priority channels/customers in the assigned categories.  - Identify Category / Channel Point of purchase drivers, barriers, purchase decision tree, purchase process, influencers etc.  - Translate these retailer insights and shopper insights into channel based action plans.  - Be the single point for sales & regional trade marketing teams for Category Trade Schemes, Market Prices, incentives etc by managing it along with CMM  - Own category sales with Marketing.  - Trade Shopper Marketing Strategy by Channel  - Annual TSM Strategy for the category to deliver business plan  - Quarterly Activation strategy basis marketing plans and sales inputs  - Event Based operational Plans  Additional Deliverables :   - Priority Channel Identification and Plan.  - Product Strategy: Assortment Recommendation basis channel & shopper behavior.  - Also Include Launch Planning in depth.  - Promotions: Generation of promotion ideas basis shopper understanding along with CMM  - Develop trade schemes in line with market needs & Marketing budgets  - Placement & Presentation Strategy: Primary / Sec / Long term / Short term across Channels  - In Store Communication: Decide / design / Develop / manufacturing & logistics of all POSM  - In Store Merchandising: Prepare an In Store merchandising strategy and drive implementation   - Prepare a Merchandising Training Manual for the category / channel  - Developing Training Modules & Cascading training (Train the trainer) along with marketing  - Design in store activation plans based on channel shopper understanding for best results  - Activation Resources planning , development, training, execution & monitoring  - ISP Performance improvement and ISP ROI: Presence, Audit, Training, Cost  - Testing of ideas and then implementing of the same and measuring results  - Competition tracking & its impact   - Modern Trade Category Management:   - Represent CLS to Modern Trade customers along with the KAMs at a central level for planning / negotiating and implementing retailer level activations.  Budgets & ROI  - Manage Trade marketing budget for the assigned categories.   - ISP Program Budget (Relevant BU Funds Source and Deployment)  - Asset investments & their ROI  - Trade Marketing Activations & ROI  Candidate Profile :   - Location – Gurgaon (the position shall be based in Gurgaon)  Requires extensive travel.  - Premier B School graduate with Sales and Marketing exposure in similar FMCG/FMCD. Exposure to trade marketing in requisite (Minimum - 18 months)  - Reporting to - General Manager, Trade Marketing

Delhi NCR

Trade Marketing - FMCG 

Job Description for Trade Marketing - FMCG  in Talent Quotient in  Delhi NCR for (5-8) years of experience. Apply Now!