Job Description Senior Manager BFSI Media

Department: Media Sales / BFSI

Designation: Senior Manager BFSI Media Sales

Location: PAN India

Experience: 6-12 years in BFSI, Media Sales, Digital Advertising, Ad Sales, or related B2B sales

Job Summary:

We are looking for an experienced Senior Manager BFSI Media Sales who will be responsible for monetizing advertising inventory on our digital portal by selling ad spaces, promotional placements, sponsored content, banners, lead-generation campaigns, and other digital advertising solutions to Banks, NBFCs, FinTech companies, Insurance companies, lending institutions, and other BFSI brands. The ideal candidate should understand both BFSI business requirements and digital media advertising and be capable of building relationships with senior marketing, business, product, and corporate teams.

Key Responsibilities:

1. BFSI Media Sales:

- Drive advertising revenue from Banks, NBFCs, FinTechs, Insurance Companies, Credit Companies, and Financial Institutions.

- Sell available digital ad inventory/ad spaces across the company's portal.

- Develop customized advertising packages based on client objectives and target audience.

- Generate revenue through banner ads, homepage placements, category-page placements, sponsored listings, branded content, lead-generation campaigns, and other promotional opportunities.

2. Client Acquisition & Relationship Management:

- Identify and acquire new BFSI advertisers.

- Build strong relationships with CMOs, Marketing Heads, Business Heads, Product Heads, Brand Managers, and Agency Partners.

- Manage key accounts and ensure repeat advertising business.

- Develop a strong pipeline of prospective BFSI advertisers and agencies.

3. Media Planning & Pitching:

- Understand client marketing objectives and prepare appropriate media proposals and advertising packages.

- Present portal traffic, audience profile, reach, engagement, and available advertising inventory to clients.

- Prepare commercial proposals, media plans, presentations, and quotations.

- Negotiate pricing, campaign duration, inventory, and commercial terms.

4. Revenue & Business Development:

- Achieve monthly, quarterly, and annual advertising revenue targets.

- Identify new monetization opportunities across the portal.

- Drive upselling and cross-selling of advertising solutions.

- Develop long-term strategic partnerships with BFSI brands and media agencies.

5. Campaign Coordination:

- Coordinate with Marketing, Content, Design, Product, Technology, and Operations teams for campaign execution.

- Ensure campaigns are launched as per agreed timelines and client requirements.

- Track campaign performance and share relevant reports with clients.

- Identify opportunities to improve campaign performance and increase client ROI.

6. Market Intelligence:

- Track BFSI advertising trends, competitor media offerings, and digital marketing strategies.

- Identify upcoming campaigns, product launches, and marketing spends within the BFSI sector.

- Maintain knowledge of competitor portals and their advertising propositions.

Key Skills:

- BFSI Industry Knowledge

- Digital Media Sales

- Advertising / Ad Space Sales

- B2B Sales & Business Development

- Key Account Management

- Client Acquisition

- Media Planning & Pitching

- Revenue & Target Management

- Negotiation Skills

- Relationship Management

- Digital Marketing Understanding

- Presentation & Communication Skills

- CRM & Sales Pipeline Management

Preferred Candidate Profile:

- Graduate/MBA in Marketing, Sales, Business Management, Finance, or related field.

- 6-12 years of experience in BFSI Sales, Digital Media Sales, Advertising Sales, AdTech, FinTech, or B2B Media Sales.

- Candidates with existing relationships with Banks, NBFCs, FinTechs, Insurance companies, BFSI brands, and media agencies will be preferred.

- Strong understanding of digital advertising inventory and monetization.

- Proven track record of achieving revenue targets.

- Comfortable dealing with senior decision-makers and corporate marketing teams.

Key Performance Indicators (KPIs):

- Monthly / Quarterly Advertising Revenue

- New BFSI Advertisers Acquired

- Number of Active Advertisers

- Average Deal Value

- Repeat Business / Client Retention

- Advertising Inventory Utilization

- Sales Pipeline Value

- Conversion Rate

- Campaign Revenue & ROI

- Key Account Growth

Ideal Candidate:

A BFSI-focused Media Sales professional who can leverage industry relationships to generate advertising revenue by selling the portal's digital inventory and creating high-value advertising partnerships with financial institutions.

Core Focus: BFSI Relationships + Digital Ad Space + Revenue Generation.