Tractor Junction - Product Manager - Growth & User Acquisition

Job Description - Product Manager (Growth & User Acquisition)

Experience: 4-8 years

About the Role:

We are looking for a Product Manager to drive user acquisition, visitor-to-lead (V2L) conversion, and organic growth. The role focuses on improving the product funnel, optimizing SEO-driven traffic, and enhancing user journeys to maximize lead generation and business growth.

Key Responsibilities:

- Own and improve the end-to-end product funnel from traffic to lead conversion

- Drive V2L optimization through landing page improvements, funnel experiments, and CRO

- Work closely with SEO, content, tech, and business teams to improve organic traffic and lead quality

- Identify user behavior patterns through analytics and build data-driven product improvements

- Define product roadmap focused on acquisition, engagement, and conversion

- Run A/B tests and experiments to improve conversion metrics

- Track product KPIs like traffic, conversion rate, lead quality, and retention

- Build scalable growth loops and optimize acquisition channels

Requirements:

- 4+ years in Product Management, preferably in consumer internet, marketplace, or lead-gen platforms

- Strong understanding of SEO, acquisition funnels, and conversion optimization

- Experience with analytics tools like Google Analytics, Mixpanel, or Amplitude

- Strong analytical and problem-solving skills

- Experience working with engineering and marketing teams

- Ability to prioritize and execute in a fast-paced environment

Preferred:

- Experience in classifieds, auto-tech, agri-tech, or marketplace businesses

- Strong understanding of lead generation ecosystems