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AVP - Brand & Corporate Communications Location: Noida Experience: 8-12 years Role: Own the TJ Group brand and corporate communications function, with responsibility for brand positioning, content, PR, reputation, employer brand and communication across the Groups businesses. Key Responsibilities: - Define and execute TJ Groups brand strategy, positioning and communication narrative. - Build a consistent brand identity across TJ Group businesses and new business verticals. - Own the content and social media strategy across LinkedIn, YouTube, Instagram and other relevant platforms. - Build strong farmer, customer, product and industry-led storytelling. - Lead PR, media relations, corporate communications and thought leadership. - Build TJs reputation and credibility across the automotive, agriculture and Rural Auto ecosystem. - Develop and manage creator, influencer and regional content partnerships. - Work closely with Product, SEO, Content, Marketing, HR and Business teams to align communication with business priorities. - Own employer branding and internal communications as part of the overall brand function. - Build and manage the Brand & Communications team, agencies and budgets. - Establish a structured brand-performance dashboard and use data to improve effectiveness. Key KPIs: - Brand: TJ Group brand awareness, consideration and trust - Content: Organic reach, engagement and audience growth - Search: Growth in branded search and organic traffic - PR: Quality and impact of PR/media coverage - Reputation: Customer and brand sentiment - Business Impact: Content-assisted enquiries and business impact - Employer Brand: Employer brand and employee advocacy - Execution: Successful delivery of major Group launches, campaigns and corporate communications Ideal Candidate: - 8-12 years of experience in Brand, Corporate Communications, Content, PR or integrated communications. - Experience working in a high-growth consumer, internet, marketplace, automotive, mobility, fintech or technology business preferred. - Strong experience in brand building, content strategy and PR. - Proven ability to work with senior leadership and multiple business functions. - Strong storytelling and communication skills. - Strategic thinker with strong hands-on execution ability. - Data-driven and comfortable measuring brand impact. - Experience building and managing teams is preferred.

Noida

Tractor Junction - Assistant Vice President - Brand & Corporate Communications 

Job Description for Tractor Junction - Assistant Vice President - Brand & Corporate Communications  in Tractor Junction in  Noida for (8-12) years of experience. Apply Now!

Tractor Junction - Assistant Vice President - Brand & Corporate Communications  | iimjobs.com