Tractor Junction - Assistant Vice President - Brand & Corporate Communications

AVP - Brand & Corporate Communications

Location: Noida

Experience: 8-12 years

Role:

Own the TJ Group brand and corporate communications function, with responsibility for brand positioning, content, PR, reputation, employer brand and communication across the Groups businesses.

Key Responsibilities:

- Define and execute TJ Groups brand strategy, positioning and communication narrative.

- Build a consistent brand identity across TJ Group businesses and new business verticals.

- Own the content and social media strategy across LinkedIn, YouTube, Instagram and other relevant platforms.

- Build strong farmer, customer, product and industry-led storytelling.

- Lead PR, media relations, corporate communications and thought leadership.

- Build TJs reputation and credibility across the automotive, agriculture and Rural Auto ecosystem.

- Develop and manage creator, influencer and regional content partnerships.

- Work closely with Product, SEO, Content, Marketing, HR and Business teams to align communication with business priorities.

- Own employer branding and internal communications as part of the overall brand function.

- Build and manage the Brand & Communications team, agencies and budgets.

- Establish a structured brand-performance dashboard and use data to improve effectiveness.

Key KPIs:

- Brand: TJ Group brand awareness, consideration and trust

- Content: Organic reach, engagement and audience growth

- Search: Growth in branded search and organic traffic

- PR: Quality and impact of PR/media coverage

- Reputation: Customer and brand sentiment

- Business Impact: Content-assisted enquiries and business impact

- Employer Brand: Employer brand and employee advocacy

- Execution: Successful delivery of major Group launches, campaigns and corporate communications

Ideal Candidate:

- 8-12 years of experience in Brand, Corporate Communications, Content, PR or integrated communications.

- Experience working in a high-growth consumer, internet, marketplace, automotive, mobility, fintech or technology business preferred.

- Strong experience in brand building, content strategy and PR.

- Proven ability to work with senior leadership and multiple business functions.

- Strong storytelling and communication skills.

- Strategic thinker with strong hands-on execution ability.

- Data-driven and comfortable measuring brand impact.

- Experience building and managing teams is preferred.