TPF Software - ABM Digital Marketing Expert

Key Responsibilities:

- Lead the planning and execution of marketing campaigns from start to finish, in collaboration with cross-functional teams.

- Drive Account-Based Marketing (ABM) for key accounts through TechDays, QBRs, and nurture leads into sales-qualified opportunities.

- Conceptualize and execute omni-channel campaigns across the customer lifecycle, ensuring messaging alignment across all touchpoints.

- Build customer advocacy by identifying testimonials, references, referrals, and co-marketing opportunities (webinars/events).

- Drive influencer marketing by engaging with analysts, industry bodies, and media to enhance visibility, rankings, and participation in analyst-led workshops.

- Analyse customer insights, industry trends, and market dynamics to shape effective strategies.

- Collaborate with marketing sub-functions to generate rich content, execute digital campaigns, manage events, and customer visits.

- Track and measure campaign effectiveness, analyse ROI, and optimize initiatives for improved impact.

Eligibility Criteria:

- BE/BTech with 2-4 years of experience.

- Preferably with a management post-graduate diploma/degree (MBA).

Required Skills:

- Marketing campaign planning and execution.

- Strong team management and stakeholder collaboration abilities.

- Excellent communication and presentation skills.

- Creative thinking with the ability to leverage data-driven decision making.

- Lead generation and nurturing through multiple channels.

- Proficiency in marketing automation tools and digital platforms.

Preferred Skills:

- Industry knowledge and landscape understanding preferably Healthcare & Lifesciences.

- Exposure to product engineering, new product design, digital engineering, regulatory, or manufacturing domains.

- Experience working with related software packages and projects.

- Ability to influence and build strong relationships with accounts, practices, Centres of Excellence, and sales teams.