TotalEnergies - Category Manager - Passenger Car Motor Oil Segment

Job Title:

We are looking for dynamic Marketing professionals with 5-8 years of work experience in Marketing, Brand Management from Automotive/ Auto ancillary industry.

Job dimensions:

- Responsible for strategic planning for Passenger Car Motor Oil category for TotalEnergies and elf brands.

- Develop segment specific marketing strategy, analyze market trends, manage product assortments, develop pricing strategy and work with cross-functional team to enhance the brand position in the market.

Activities:

- Develop and execute category strategies to achieve sales and profitability goals, setting objective and implementing marketing activities.

- Conduct market research, analyze trends, assess the competitive landscape and identify growth opportunities.

- Manage the product lifecycle for the category, new product development and optimize range.

- Establish pricing structure, trade marketing and schemes considering competitor pricing and consumer behavior.

- Work closely with sales, marketing, sourcing and supply chain to ensure successful product launches, promotion and overall category performance.

- Accountable for P&L of the category, ensuring delivery of volume, margin.

- Monitor and analyze product performance, market trends and KPIs to identify areas of improvement.

- Develop and implement marketing and promotional activities to drive sales and increase brand awareness.

- Responsible to coordinate with Global marketing team for global inputs on brand.

Accountabilities:

- Overall Performance/market share growth of the segmentHeavy Duty Diesel Engine oil & Auxiliary Products.

- Effectiveness of A&P marketing spend for the segment.

- Closely monitor sales performance and business environment to identify opportunities & threats.

- Ensure effective execution of marketing projects through Sales team.

- Product/Price positioning & brand strategy.