Torrent Power - Digital Communications & Social Media Specialist

Key Responsibilities:

1. Content Coordination and Strategic planning

2. Performance measurement / analysis

3. Coordination with Group entities and Social Media agencies

4. Tracking & monitoring of social media handles of the Group and its entities

Job description:

- Administration of social media accounts of Torrent Group and its Entities.

- Responsible to conceptualise original content / messaging and manage posts across platforms.

- Design and implement social media strategies to align with strategic direction of the organisation, promoters and all relevant stakeholders in a cohesive way to achieve branding and social goals.

- Conduct research / keep track of current social trends and audience preferences.

- Monitor progress of the social media plans.

- Coordinate with Business Units and Social Media agencies for smooth implementation of social media plans across platforms.

- Coordinate with creative production teams, in-house / outside studio and video teams for timely completion of creative content.

- Assist Torrent entities to conceptualise editorial calendars and syndication schedules for monthly plans.

- Ensure that all Torrent Entities' pages are optimised on each platform to increase the visibility of social media content.

- Monitor and analyze campaign performance.

- Coordinate with social media tracking teams and ensure SEO optimization. Flag negative mentions and assess sentiment analysis.

- Swiftly act during crisis to address immediate crises and devise plans to mitigate any potential threat to the brand image.

- Ensure that desired Online Reputation Management / response strategies are implemented wherever required.

- Use analytics tools to measure and adjust content effectiveness.

- Communicate and network with industry professionals and influencers.

Requirements:

- Graduation in any discipline from a recognized university

- Prior work experience as a social media specialist

- Experience in social media content management

- Strong command over written and verbal English / Gujarati preferrable

- Excellent copywriting & editing skills

- Excellent communication skills

- Ability to conceptualise creative content (text, image and video). Need to understand creative expression of content.

- Sound knowledge of SEO, keyword research and Google Analytics

- Knowledge of online marketing channels

- Strong analytical skills

- Familiarity with performance marketing and data-driven optimization

- Need to be up-to-date with latest digital technologies, AI / ML etc and social media trends

Additional skills:

- Adaptive and positive attitude, eye for detailing, and result-oriented approach with good multitasking and organizational ability

- Critical thinking and problem-solving skills

- Excellent organizational and time-management skills