Top2d3d - Lead - Performance Marketing

Lead - Performance Marketing

Candidate Requirements, Mandatory:

- Strong performance marketer profile

- Mandatory (Experience 1): Must have 2.5+ years of experience in performance marketing in B2C Fintech product companies

- Mandatory (Tech Skills 1): Must have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etc

- Mandatory (Tech Skills 2): Must have 1+ experience in customer acquisition in FinTech, B2C

- Mandatory (Tech Skills 3): Must have experience with Appsflyer, Branch, Mixpanel or similar analytical tools

- Mandatory (Company): B2C Fintech Product companies (Targeted companies list given below)

Role & Responsibilities:

- We are looking for a Performance Marketing Manager who's obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems.

- This role is not just about running ads - it's about building a data-driven customer acquisition machine for our digital personal loan app.

- You'll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want - and then figure out the most efficient way to acquire them, online or offline.

- Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels

- Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them.

- Run continuous A/B tests - creatives, audiences, copy, landing pages, everything

- Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery

- Work closely with the Data Science team to refine acquisition models and drive precision targeting

- Collaborate with the Risk and Collections teams to ensure you're acquiring high-quality, repaying customers

- Optimize every part of the funnel - from install to disbursal to repayment

- Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance

- Explore innovative and non-traditional channels - including WhatsApp, influencers, partnerships, and offline integrations

- Use creative automation tools to test and scale ad creatives rapidly

- Analyze performance across customer segments - not just for acquisition cost, but also for repayment behavior and profitability