TNW International - eCommerce Manager

Description:

We are looking for an experienced and performance-focused Ecommerce Manager to drive growth across the marketplace Ecommerce Portal like (Amazon, Flipkart, Myntra, meesho) Beauty portal like (Nykaa, Purplle,Smytten,) and Q-commerce platforms (Like Blinkit, Zepto, Swiggy ,Big basket).

The ideal candidate should have strong expertise in ads management, brand visibility enhancement, and channel-specific scaling strategies preferably with experience in the Beauty and Personal Care (BPC) category or atleast FMCG Industry.

Key Roles & Responsibilities:

Marketplace Scaling (Amazon, Flipkart, Myntra, meesho,Cred) Beauty portal like (Nykaa, Purplle,Smytten,) and Q-commerce platforms (Like Blinkit, Zepto, Swiggy ,Big basket).

- Drive topline growth across all marketplaces through strategic planning and execution.

- Optimize catalog listings for visibility and conversions (titles, keywords, creatives, A+ content).

- Manage pricing, deals, and platform-specific merchandising strategies.

- Identify product opportunities and drive launches based on trend and consumer demand.

Ads & Campaign Management:

- Plan and manage paid campaigns across Amazon (AMS), Flipkart Ads, Myntra Ads, and Meesho Ads.

- Optimize for ROAS, ACOS, CTR, and keyword rankings with a strong performance marketing approach.

- Leverage platform tools for event-based marketing and visibility boost (e., Big Billion Days, Prime Day).

Q-Commerce Channel Growth (Blinkit, Zepto, Swiggy Instamart):

- Build and implement data-backed strategies to scale already onboarded Q-commerce platforms.

- Monitor SKU movement, assortment gaps, pricing trends, and brand visibility on each platform.

- Collaborate with internal teams to plan Q-commerce-specific promotions and packs.

- Drive product visibility and maximize fill rates and weekly throughput.

Business Reporting & Growth Strategy:

- Track performance KPIs: GMV, contribution margin, traffic, ad spends, and sales velocity.

- Provide weekly/monthly insights and dashboards to leadership.

- Suggest actionable initiatives based on competition analysis, consumer trends, and platform analytics.

Cross-functional Collaboration:

- Work closely with content, creative, supply chain, and brand teams to ensure aligned execution.

- Coordinate seasonal campaigns, new product rollouts, and visibility initiatives across platforms.

Qualifications & Skills:

- Degree in business, Marketing, or a related field.

- 3-6 years of experience managing ecommerce growth across marketplaces and Q-commerce platforms.

- Proven expertise in ads management and scaling brand presence in e-commerce.

- Strong command of analytics tools and marketplace dashboards (Amazon Seller Central, Flipkart Seller Hub, etc.

- Hands-on experience in the Beauty and Personal Care (BPC) category preferred.

- Strategic thinker with strong commercial acumen and execution focus.