Titan - Senior Brand & Marketing Manager - Tanishq

Job Description

Company: Titan Company Limited

Brand: Tanishq

Location: Bangalore

Employment Type: Full-time

Experience: 5+ years in Brand Management/Marketing

Industry: Retail, Luxury, Jewelry

Job Summary:

Titan Company is seeking an experienced Marketing Brand Manager to lead and drive the Tanishq Diamond category is marketing and brand strategy. This role will focus on enhancing brand visibility, executing strategic marketing campaigns, and driving consumer engagement to strengthen Tanishq's leadership in the luxury jewelry segment.

Key Responsibilities:

- Develop and implement brand strategy for the Tanishq Diamond category in alignment with overall brand objectives.

- Plan and execute 360-degree marketing campaigns (digital, ATL, BTL, and retail activations).

- Lead consumer insights and market research to understand customer preferences and trends.

- Drive brand storytelling through compelling content, influencer collaborations, and experiential marketing.

- Manage the annual marketing budget and optimize ROI on campaigns.

- Work closely with product, sales, and retail teams to align marketing initiatives with business goals.

- Strengthen the brand's digital presence through social media, e-commerce, and performance marketing.

- Collaborate with creative agencies, PR teams, and media planners to ensure high-impact brand communication.

- Monitor competitive landscape, track key brand metrics, and drive continuous innovation.

Key Requirements:

- Education: MBA/PGDM in Marketing, Branding, or a related field.

- Experience: 5-8 years in brand management, preferably in luxury retail, jewellery, or lifestyle brands.

Skills Required:

- Strong understanding of consumer behaviour and luxury branding.

- Expertise in integrated marketing, digital campaigns, and media planning.

- Excellent storytelling and communication skills.

- Ability to manage multiple stakeholders and cross-functional teams.

- Strong analytical skills and data-driven decision-making.

Why Join Us?

- Opportunity to shape the brand strategy of India has most trusted jewellery brand.

- Work in a dynamic and fast-paced environment with leading industry professionals.

- Competitive salary, incentives, and career growth opportunities.