Job Description: Social Media Manager - ZOYA

We are looking for a culturally attuned, creatively driven Social Media Manager to own and elevate Zoya's digital presence across all social platforms. This role demands a rare blend of luxury brand sensibility, editorial taste, and data-informed thinking. You will be the voice and visual guardian of Zoya in the social space - crafting a world that is aspirational, intimate, and unmistakably Zoya.

KEY RESPONSIBILITIES:

1. SOCIAL MEDIA STRATEGY & PRESENCE MANAGEMENT:

- Own and manage Zoya's social media presence end-to-end across Instagram, Facebook, Pinterest, YouTube, LinkedIn, and emerging platforms.

- Develop and execute a cohesive social media strategy aligned with brand campaigns, seasonal collections, store launches, and cultural moments.

- Maintain and evolve the brand's visual identity and tonal consistency across every touchpoint - ensuring each post reflects Zoya's luxury positioning.

- Stay ahead of platform algorithm changes, feature rollouts, and format innovations to keep the brand's approach fresh yet on-brand.

2. CONTENT CALENDAR & CONTENT CREATION:

- Build, manage, and maintain a detailed monthly and quarterly content calendar in collaboration with the creative, PR, and retail teams.

- Work with the Social Media Agency to oversee production of high-quality social content - including static posts, reels/short-form video, carousels, stories, and long-form video.

4. CREATOR & INFLUENCER PARTNERSHIPS:

- Identify, evaluate, and onboard creators and influencers whose personal brand, aesthetic, and audience align with Zoya's positioning.

- Negotiate deliverables, timelines, and commercial terms; manage end-to-end execution of influencer campaigns.

- Track and report on creator campaign performance against KPIs (reach, engagement, sentiment, conversions).

5. PERFORMANCE TRACKING & ANALYTICS:

- Define, monitor, and report on key social media KPIs - including reach, engagement rate, follower growth, share of voice, video views, and website traffic attribution.

- Present monthly and campaign-level performance reports to leadership with actionable recommendations.

7. TREND INTELLIGENCE & INNOVATION:

- Maintain a pulse on social media trends, emerging platforms, cultural movements, and luxury industry shifts.

- Proactively pitch new content ideas, formats, and platform experiments to keep Zoya at the forefront of luxury social storytelling.

SKILLS & QUALIFICATIONS:

MUST-HAVE:

- 5-8 years of experience in social media management, preferably with at least 4 years in the luxury, premium fashion, or lifestyle segment.

- Deep, intuitive understanding of luxury brand aesthetics - an eye for what looks and feels "elevated" versus generic.

- Proven ability to build and execute social media strategies that drive both brand equity and measurable engagement.

- Strong understanding of social media trends, platform dynamics, content formats, and audience behaviours across Instagram, YouTube, Pinterest, LinkedIn, and Facebook.

- Solid project management skills - comfortable juggling multiple campaigns, stakeholders, and deadlines simultaneously.

- Experience in influencer/creator identification, outreach, negotiation, and campaign management

EDUCATION:

- Bachelor's degree in Marketing, Mass Communication, Journalism, Fashion Management, or a related field.

- A postgraduate degree (MBA in Marketing / Luxury Management) is a plus but not mandatory - craft and portfolio speak louder than credentials.