Titan - Manager - Marketing - Watches & Wearables Category

Job Requirements:

Job Description: Marketing Manager-Licensed Brands (W&W) at Titan

Company Overview:

Titan is a leading Indian consumer goods company that specializes in the design, manufacturing, and marketing of watches, jewelry, and other personal accessories. With a strong presence in the Indian market and a growing global footprint, Titan is committed to delivering high-quality products and exceptional customer experiences.

Job Title: Marketing Manager-Licensed Brands (W&W)

Job Type: Regular, Full-Time

Job Category: Watches & Wearables-Marketing

Department: Licensed Brand

Location: Bengaluru, Karnataka, India

Additional Parameters: The ideal candidate should have a strong understanding of the Indian market and experience in marketing licensed brands, preferably in the watches and wearables industry.

Job Summary:

- Overall Business and Brand Management for international watch brands.

This includes:

- Development of Annual Business and Marketing Strategy and Action Plans

Product Portfolio Management -

- Product Portfolio Strategy and Implementation - Product Portfolio Architecture, New Product Selection, Pricing

- Product Lifecyle Management - Product Range Optimization

- Product Distribution Strategy - New Product Distribution Plan, New Store Placements

- Brand Communication & Presentation -

- GTM for New Products

- Planning and execution of Brand Campaigns, Events

- Management of Brand presentation at stores (VM Displays, In Store Communication etc.)

- Lead co-ordination and relationship with global partners for international brands

Process Contributions:

Marketing: Strategy development:

- Development of mid to long term strategy for the individual brands and develop a road map based on the opportunities identified in the market and consumer research that is aligned with the vision of the organization.

- Provide consumer insights and market study to define the competitive positioning of the brand/ product

Product Portfolio Management & Distribution Strategy:

- Formulate the Product Portfolio strategy based on understanding of consumer needs and competitive environment. Provide product briefs to the brands in alignment with the same.

- Select New Products every season for launch into the Indian market based on Product Portfolio Strategy

- Pricing of New Launches based on the Product Range structure and competition

- Allocate New Launches to Sales Channels based on Sales potential. Identify expansion opportunities with Sales Channels for the brand and provide expansion support.

- Optimize the Product range by trimming slow movers.

Marketing: Go to Market Strategy and Brand Presentation:

- Develop and execute a Go to Market plan for seasonal new launches viz. VM Collaterals, CRM communication, PR, Social Communication, Training etc.

- Oversee direction on Visual Representation of the brands in stores - Campaign Visuals refresh, Planogramming, Highlight Products, Props, Fixture Design etc.

Marketing: Brand Management: Brand Building & Performance Monitoring:

- Define the Communication and Media Strategy relevant for the brand in the Indian market - Digital, Events, OOH, Social etc.

- Allocate budget to each activity based on the committed annual brand budget.

- Monitor the performance of the branding initiatives / campaigns periodically and recommend necessary course corrections if mandated.

- If you are passionate about marketing and have a strong understanding of the watches and wearables industry, we would love to hear from you. Join our team at Titan and be a part of our journey to deliver exceptional products and experiences to our customers.