Role Overview

The Head - Marketing will act as the strategic architect of category dominance and brand equity for Women's Bags. This role carries enterprise-level accountability for shaping the long-term vision of the category, building a differentiated, fashion-forward brand, and driving sustainable, profitable scale across channels.

The incumbent will integrate consumer insight, product and portfolio strategy, brand storytelling, and omnichannel go-to-market excellence to establish CATEGORY DOMINANCE in the market . The role partners closely with the Business Head and leadership team to translate business ambition into clear strategic choices and executional priorities.

Key Responsibilities

Strategy & Enterprise Leadership

- Define and lead the mid-to-long-term category and brand strategy, grounded in consumer, fashion, and market foresight.

- Own strategic choices across where to play and how to win-target segments, price ladders, channels, and growth levers.

- Translate strategy into annual operating plans, integrated marketing calendars, and revenue-linked investment frameworks.

- Act as a thought partner to the Business Head and leadership team on portfolio evolution, scale-up opportunities, and new growth vectors.

Product & Portfolio Strategy

- Lead end-to-end product strategy, from opportunity identification to lifecycle management.

- Define clear product architecture across price tiers, usage occasions, and channel roles.

- Govern pricing, margins, SKU productivity, and inventory health with strong commercial rigor.

- Drive portfolio optimisation through line extensions, gifting strategies, hero products, and disciplined SKU rationalisation.

Brand, Communication & Go-To-Market

- Shape a distinctive brand positioning and narrative anchored in consumer insight and contemporary fashion sensibilities.

- Lead integrated brand ecosystems across digital, social, influencers, media, PR, and retail.

- Own omnichannel go-to-market strategy, including launch excellence, VM standards, and retail activation frameworks.

- Ensure brand consistency and impact across EBOs, LFS, kiosks, and e-commerce platforms.

Performance, Governance & Capability Building

- Establish a performance-led culture, tracking brand health, campaign ROI, product productivity, and category KPIs.

- Drive course correction through insight-led decision-making and post-launch learning loops.

- Govern agency and vendor ecosystems to ensure strategic alignment, quality, and efficiency.

- Build, mentor, and lead a high-calibre marketing organisation capable of scaling with the business.

Key StakeholdersL

External: Creative, digital, media, PR, influencer and VM agencies; manufacturing and sourcing partners; LFS and marketplace partners

Internal: Design, sourcing, supply chain, sales, analytics, NPD, retail and leadership teams

Candidate Profile:

- MBA (Marketing preferred) from a reputed institution

- 12-15 years of progressive leadership experience in fashion, accessories, handbags, footwear, or lifestyle categories

- Demonstrated success in building brands at scale within retail-led and omnichannel businesses

- Strong balance of strategic thinking, consumer intuition, and commercial discipline

Leadership Competencies

- Visionary and future-oriented strategist

- Strong commercial and financial acumen

- Influential leader with the ability to align diverse stakeholders

- Entrepreneurial mindset with execution rigor

- Deep passion for fashion, product, and brand building