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Scope of the role :  - She/ he will be responsible for the growth of the innovations portfolio for the fragrances business by driving new product launches and innovation strategies for growth on pillar products.  - She/he will drive the innovation strategy of the business, which will include building and nurturing a portfolio of brand(s)/sub-brands and products in line with business goals - based on a deep understanding of market, consumers and competition  - To work with the business to arrive at sharply defined marketing objectives and annual plans in order to deliver required business growth and GC.  - To execute marketing and product plans in line with budgets and timelines  Job Profile :  To own and run the innovation piece for the fragrances portfolio  - Identifying new opportunities for the fragrance business  - Managing the innovation funnel from idea stage to launch stage  - Managing a cross-functional team towards launch of new products  Devising and driving a strong innovation strategy for the company, which includes :  - Developing an innovation pipeline in line with market/ consumer requirements and to grow the portfolio in line with stated business objectives  - Drive launch of new products as per calendar by overseeing product development, supply chain and marketing inputs  - Pricing of new and existing products to deliver budgeted margins.  - Regular analysis of product performance to arrive at necessary action plan.  - To develop and manage an exciting brand portfolio of fragrances division in line with market potential,growth objectives and consumer understanding.  - To help define growth path for the business and input into the business plans for future growth.  - To develop annual marketing plans for the business in line with stated business objectives.  - To formulate and execute the launch and marketing plans in line with timelines and budgets-and achieve the targeted marketing objectives.   This includes :  - Mass media, local level advertising, BTL & PR, Digital media, Channel specific promotions, etc.  - Driving POS/ VM plan for the business  - Retail marketing activities through tie-ups & BTLs.  - To manage the overall marketing budget of the innovations portfolio.  - To monitor and manage key impact metrics including GC and MC on the innovations  Key Deliverables :  - Developing the innovation strategy for the fragrance portfolio  - Development, launch and success of new products in line with objectives and product strategy.  - Developing launch plans for the new product offerings  - Developing annual marketing plans for the innovations portfolio - in line with business objectives.  - Reporting and analysis of market movements and impact of initiatives on key metrics  - Enhanced and ongoing Consumer understanding  The right person :  - MBA with 3-5 years work experience in any FMCG/lifestyle brand. Atleast 3 years marketing experience preferred.  - High Strategic Ability to derive marketing objectives, market scoping, product strategies and plans  - Strong project management skills - to manage and oversee product development projects  - High Energy Individual  - Team Player  - Good analytical & communication skills  - Good understanding of brands and communication development  - Strong numerical ability- to manage costing, product profitability etc

Bangalore

Titan - Brand Manager - Innovations - Fragrances Business 

Job Description for Titan - Brand Manager - Innovations - Fragrances Business  in Titan Company Ltd. in  Bangalore for (3-5) years of experience. Apply Now!

Titan - Brand Manager - Innovations - Fragrances Business  | iimjobs.com