Head of Marketing

We are seeking an experienced and dynamic Head of Marketing to lead our marketing team and drive our marketing strategy. The ideal candidate will have a proven track record in the HR Tech or Career Platform industry, with a deep understanding of the market, customer needs, and the competitive landscape. This role requires a strategic thinker with strong leadership skills, creativity, and the ability to execute marketing campaigns that drive growth and brand recognition.

Key Responsibilities:

Marketing Strategy and Planning:

- Develop and execute a comprehensive marketing strategy that aligns with the company's business objectives and growth targets.

- Identify market trends, customer insights, and competitive dynamics to inform marketing strategies.

Team Leadership:

- Lead, mentor, and inspire a high-performing marketing team.

- Foster a collaborative and innovative team environment.

Brand Management:

- Oversee the development and execution of brand strategy to ensure consistent messaging and positioning.

- Manage brand reputation and ensure brand consistency across all channels.

Demand Generation:

- Drive demand generation initiatives to attract new customers and retain existing ones.

- Oversee the development and execution of multi-channel marketing campaigns, including digital marketing, content marketing, events, and partnerships.

Digital Marketing:

- Lead digital marketing efforts, including SEO/SEM, social media, email marketing, and online advertising.

- Optimize digital marketing channels to maximize ROI.

Content Marketing:

- Oversee content strategy and development to support lead generation, thought leadership, and customer engagement.

- Ensure high-quality content that resonates with target audiences.

Analytics and Reporting:

- Develop and monitor key marketing metrics to measure the effectiveness of marketing initiatives.

- Provide regular reports to senior management on marketing performance and ROI.

Budget Management:

- Manage the marketing budget, ensuring effective allocation of resources to achieve business objectives.

- Optimize spending to maximize impact and efficiency.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.

- 10+ years of experience in marketing, with at least 5 years in a senior leadership role within the HR Tech or Career Platform industry.

- Must have interest to make a significant impact on the future of HR Tech/Career Platform industry.

- Proven track record of developing and executing successful marketing strategies that drive business growth.

- Strong understanding of digital marketing, demand generation, and brand management.

- Excellent leadership and team management skills.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Exceptional communication and interpersonal skills.

- Creative thinker with a passion for innovation and continuous improvement.