- The Marketing Strategy Manager will lead strategic planning, campaign governance, and cross-functional alignment to support business growth and strengthen the company's positioning in the fixed-income and bond investment category.

- The role involves developing marketing frameworks, guiding execution teams, optimizing channels for ROI, and ensuring brand and compliance consistency across all communication.

Key Responsibilities (KRAs)

Strategic Ownership:

- Develop annual and quarterly marketing strategies aligned with business goals.

- Identify high-value market opportunities and define priority customer segments.

- Create positioning frameworks to establish the platform as a trusted leader in fixed-income investing.

- Build data-driven strategies that support brand visibility, investor engagement, and category leadership.

Campaign & Channel Leadership:

- Provide strategic direction across content, brand, performance marketing, SEO, social media, and partnerships.

- Review and approve major marketing campaigns to ensure message clarity, accuracy, and compliance.

- Evaluate performance of all marketing channels and optimize for ROI, cost efficiency, and impact.

- Ensure consistent brand messaging across digital and offline touchpoints.

Cross-Functional Collaboration:

- Partner with Product, Sales, and Operations teams to support product launches and investor communication.

- Strengthen sales funnels by optimizing messaging, lead quality, and targeted campaign execution.

- Align marketing initiatives with product features, user needs, and market insights.

Team Leadership & Governance:

- Mentor content writers, designers, and performance marketers with structured workflows.

- Implement dashboards, KPIs, and review mechanisms for tracking performance and output quality.

- Ensure adherence to financial marketing regulations, internal compliance standards, and brand guidelines.

Market Intelligence:

- Track industry developments, regulatory updates, competitor strategies, and investor behavior.

- Translate insights into actionable recommendations for the marketing roadmap.

- Identify growth opportunities within the fixed-income and wealth management space.

Required Skillsets:

- Strong understanding of marketing strategy, brand positioning, and multi-channel execution.

- Experience in managing campaigns across performance marketing, SEO, content, and social media.

- Ability to evaluate marketing analytics, KPIs, CAC, ROI, and funnel metrics.

- Strong communication skills for collaborating with product, sales, and leadership teams.

- Knowledge of financial services, investment products, or fintech (preferred but not mandatory).

- Experience with marketing automation tools, analytics platforms, and reporting dashboards.

- Strong leadership, planning, and project management capabilities.

- Ability to convert insights into strategic recommendations and campaign improvements.

- Attention to detail with a strong focus on compliance and quality control.

Qualifications

- Master's/Bachelor's degree in Marketing, Business, Communications, or related field.

- 3-5 years of experience in marketing strategy, digital marketing, or brand management roles