JOB DESCRIPTION:

We are looking for a Campaign Manager with strong hands-on expertise in Salesforce Marketing Cloud (SFMC) and Salesforce CRM (SFDC) to manage end-to-end CRM and lifecycle campaigns. The role will focus on driving lead conversion, engagement, and revenue by tightly integrating marketing journeys with sales processes.

Key Responsibilities:

Campaign Strategy & Execution:

- Own end-to-end campaign planning and execution using SFMC and SFDC

- Design and execute lead nurturing, conversion, and lifecycle journeys

- Build and manage Salesforce Campaigns and align them with business objectives

- Execute multi-channel campaigns: Email, SMS, WhatsApp, Push (where applicable)

SFMC Responsibilities:

- Build and manage journeys using Journey Builder

- Create and manage Data Extensions, Contact Builder, and Automation Studio

- Implement trigger-based and event-driven campaigns

- Execute A/B testing and optimize campaigns for performance

- Leverage Einstein features (Engagement Scoring, STO) where applicable

SFDC Responsibilities:

- Configure and manage Leads, Contacts, Opportunities, Campaigns, and Campaign Members

- Align CRM campaigns with Sales workflows, lead stages, and SLAs

- Ensure lead routing, assignment, and follow-up visibility

- Maintain data accuracy, deduplication, and CRM hygiene

Performance & Analytics:

- Track and optimize CPL, CAC, conversion rate, ROI

- Build and analyze campaign performance reports and dashboards

- Provide actionable insights to CRM, Sales, and Leadership teams

Stakeholder & Vendor Management:

- Collaborate with Sales, Tech, Analytics, Product, and Creative teams

- Coordinate with external vendors and platform partners when required

- Ensure compliance, consent management, and governance across channels

Must-Have Skills & Experience:

- 4-8 years of experience in CRM / lifecycle campaign management

- Strong hands-on expertise in SFMC and SFDC

- Proven experience with Looker Studio, Journey Builder, Automation Studio, Contact Builder

- Strong understanding of Salesforce Campaigns and Campaign Members

- Experience executing Email, SMS, and WhatsApp campaigns

- Solid grasp of lead funnels, pipeline stages, and revenue attribution

- Analytical mindset with strong reporting and optimization skills

Good-to-Have Skills:

- Experience with AMPscript, SQL, and API-based integrations

- Exposure to Click-to-WhatsApp and Conversational AI tools

- Knowledge of Einstein AI capabilities

- Experience in EdTech, BFSI, or high-volume lead environments

- Vendor, commercials, and MarTech stack management

What Success Looks Like:

- Seamless integration between marketing journeys and sales actions

- Higher lead-to-opportunity and opportunity-to-conversion rates

- Reduced CPL and CAC through smarter targeting and automation

- Scalable, compliant, and high-performing CRM campaigns

SKILLS AND EXPERTISE:

External Skills & Expertise:

Marketing Technology & Platforms:

- Salesforce Marketing Cloud (SFMC) - Journey Builder, Automation Studio, Contact Builder

- Salesforce CRM (SFDC) - Leads, Contacts, Opportunities, Campaigns, Campaign Members

- Marketing Automation & CRM tools (Netcore, MoEngage, CleverTap, HubSpot - exposure preferred)

Channel Expertise:

- Email Marketing campaign execution & optimization

- SMS & WhatsApp Marketing (template setup, delivery optimization, compliance)

- Push Notifications & In-App Messaging

- Omnichannel campaign orchestration

Data & Analytics:

- Campaign performance analysis (CPL, CAC, ROI, Conversion Rate)

Funnel & cohort analysis:

- Audience segmentation & targeting

- A/B testing & experimentation frameworks

- Dashboarding & reporting (Salesforce Reports, Tableau, Power BI, Looker, etc.)

Technical & Integration Skills:

- SQL for audience extraction & segmentation

- AMPscript for personalization in SFMC

- API integrations between CRM, marketing platforms, and lead sources

- Data sync between SFMC SFDC Lead platforms

- CRM & Lifecycle Expertise

- Lead nurturing frameworks

- Customer lifecycle & journey mapping

- Pipeline alignment with Sales

- Revenue attribution & multi-touch tracking

- Retention & re-engagement strategies

- Vendor & Ecosystem Management

- Experience working with Salesforce partners / system integrators

- Coordination with WhatsApp BSPs, SMS vendors, and MarTech providers

- Contracting, commercials, and SLA management

Compliance & Governance:

- Data privacy & consent management (GDPR, DPDP India, CAN-SPAM)

- Meta WhatsApp messaging policies

- CRM data hygiene & governance best practices

Industry Exposure (Preferred):

- EdTech / BFSI / FinTech / SaaS / Consumer Internet

- High-volume lead businesses

- Subscription or revenue lifecycle models

Industry : Education

Employment Type : Full-time