Description:
- Function/Department: Response
- Reporting To: Branch Vertical Head
- Job Location: Delhi NCR
Position Summary & Scope:
This position is responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties.
About Response:
- Response is the Sales function of the Company and contributes over 90% to the Companys top-line.
- The function has colleagues who are engaged in business planning, business development, fulfilment of client orders, and sales capability building.
- The function uses world class processes, cutting edge technology and analytics to ensure that business growth objectives are met.
Areas of Responsibility (Key Result Areas):
Sales Planning:
- Assimilate and analyze information on clients, their competition and market trends, media mix, share of wallet, print share; provide inputs to reporting manager to prepare the vertical sales plan in order to achieve the budgeted figures for assigned clients.
Smart sell and New Initiatives:
- Analyze category / industry with the help of reporting manager, available competition and market research; create a basket of opportunities with implementable plans; take inputs from Branch Vertical Head, suggest / co-create ideas in sync with the client's communication objectives in order to get incremental business through new initiatives and new clients.
Client servicing:
- Develop and maintain rapport with key clients / agencies, share market developments in their industry, create awareness of existing and new services offered by the company, liaise with internal stakeholders to ensure smooth implementation and logistics, understand and address client's business concerns in order to become their preferred media vehicle.
Sales Review:
- Provide information to Reporting Manager on order booked, client calls etc. as and when required, participate in weekly/ monthly sales reviews and suggest necessary course corrections in order to achieve the sales targets.
Qualification, Experience & Skills:
Educational Qualifications & Experience:
- Graduate/MBA3 years to 9 years of experience.
Skills:
- Negotiation, Strong Communication skills, Teamwork & Collaboration.
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