Key Responsibilities:

1. TikTok Shop and Social Commerce Growth:

- Own end-to-end TikTok Shop strategy and execution.

- Drive Gross Merchandise Value (GMV) growth, order volume, and conversion rates.

- Optimize product listings, pricing, promotions, and creator collaborations.

- Identify high-performing Stock Keeping Units (SKUs) and scale through creator-led campaigns.

2. Creator and Influencer Ecosystem Management:

- Build and scale a strong network of creators, affiliates, and influencers.

- Drive creator onboarding, retention, and performance tracking.

- Develop long-term partnerships with top and mid-tier creators.

- Execute campaigns using commission models, product seeding, and challenges.

3. Campaign Strategy and Execution:

- Plan and execute high-impact campaigns, product launches, and sales events.

- Run A/B testing on creatives, formats, and creator strategies.

- Optimize campaigns for Return on Investment (ROI), Customer Acquisition Cost (CAC), and conversion rates.

- Collaborate with content and performance teams for integrated campaigns.

4. Data Analytics and Performance Optimization:

- Analyze metrics like Gross Merchandise Value (GMV), Return on Investment (ROI), Cost Per Click (CPC), Cost Per Acquisition (CPA), Click Through Rate (CTR), and conversion rate.

- Use tools like TikTok Analytics, Looker Studio, Tableau.

- Translate data into actionable strategies for growth.

- Build dashboards and reporting frameworks for leadership.

5. Content and Creative Strategy:

- Define content frameworks for viral, conversion-focused videos.

- Work with creators to produce high-performing short-form content.

- Stay updated with TikTok trends, challenges, and algorithm shifts.

- Ensure content aligns with brand voice and business objectives.

6. Tools, Automation and Process Excellence:

- Leverage tools like TikTok Shop, Creator Marketplace, affiliate platforms (Commission Junction (CJ), CreatorIQ, etc.), and Customer Relationship Management (CRM) campaign tools.

- Drive automation in reporting, onboarding, and campaign execution.

- Build Standard Operating Procedures (SOPs) to improve scalability and efficiency.

7. Cross-functional Collaboration:

- Work closely with Marketing and Brand Teams, Performance Marketing, Supply Chain and Category Teams, and Technology and Product Teams.

- Ensure alignment between inventory, demand, and campaigns.

Required Experience:

- 2+ years in ecommerce or social commerce management (TikTok or similar platforms).

- Proven track record managing campaigns generating 100K plus Gross Merchandise Value (GMV) or equivalent revenue impact.

- Deep knowledge of TikTok's advertising products, seller policies, and community guidelines.

- Hands-on experience with creator partnerships and influencer marketing.

- Strong proficiency with analytics tools (Google Analytics, Looker Studio, or platform-native dashboards).