Tide Platform - Special Projects Manager - User Experience & Toolkit

Job Description:

- Own platform experience strategy: Translate overarching business objectives into measurable data strategies

- Experimentation & Optimization: Develop, launch, and analyze A/B tests across platforms and segments

- Cross-Functional Execution: Manage the experience across multiple stakeholders such as experience team, business tool PMs and business heads to ensure alignment on performance, accessibility, and design standards. Ensure individual tools fit into the broader ecosystem.

- Translate commercial goals into seamless user journeys.

- Deep-Dive Analysis: Be customer obsessed and deep dive into data to develop and prioritize hypotheses

- Contextual journeys: Identify the "rules of engagement" for when and where business tools are promoted within the App/Web experience.

- Also Identify and build cross-sell opportunities by leveraging transaction data, behavioral analytics, and lifecycle triggers.

- Represent the voice of SMEs in discussions on product innovation partnership design, ensuring solutions align with real business needs.

- VOC Analysis: Analyze customer service and call center data to improve user experience

- Performance Monitoring: Maintain, iterate on, and publish clear, actionable dashboards and reports detailing platforms key metrics.