- We are looking for a Principal Product Marketing Manager to help the global Product Marketing team to drive customer and revenue growth and reinforce our leadership position in the market through compelling value-driven assets and campaigns.

- In this role, you will own the full product marketing lifecycle for ThoughtSpot's flagship analytics agent.

- This role is ideal for a product marketer who wants to go deep on a single, high-impact product.

- You'll combine strong strategic instincts with hands-on execution, from joining customer calls to leading cross-functional launches.

- Your key performance indicators will include improving product line ARR, boosting product activation and adoption (NRR), increasing competitive win rates, and driving expansion plays.

- This role requires building strong cross-functional relationships with teams including product management, sales, sales engineering, and the broader marketing team to create long-term value for our customers and the business.

What You'll Do:

Product Positioning & Narrative:

- Define and own the positioning and messaging for our agentic capabilities, including our flagship analytics agent.

- Own the competitive differentiation story to ensure our agent stands out in a crowded and fast-moving market.

- Translate technical capabilities into clear value propositions for data leaders, AI leaders, and business leaders.

- Craft the Why Now story that connects market trends in agentic AI to customer outcomes.

Go-to-Market Strategy & Launches:

- Own the full GTM plan for major releases, coordinating across brand, social, DG, PR, and sales.

- Drive cross-functional coordination across product, demand gen, and comms to drive awareness, pipeline, and adoption.

- Align messaging and campaign strategy across field, customer marketing, and partner marketing teams.

Content & Thought Leadership:

- Drive the content strategy for Agents track, including solution briefs, blogs, landing pages, webinars, and videos.

- Partner with technical teams to craft compelling demos that showcase the product in action.

- Partner with customer marketing on case studies and user stories that bring the product narrative to life.

Sales Enablement & Competitive Intelligence:

- Equip the sales team with enablement materials and training that clearly convey the product's differentiated value.

- Work with Competitive Intelligence teams on battlecards, discovery guides, and talk tracks to support competitive positioning.

- Serve as the voice of the customer for field teams and help refine messaging based on direct feedback.

Customer & Market Insight:

- Conduct win/loss analysis, join customer and prospect calls, and synthesize feedback to inform product and marketing strategy.

- Partner with product and customer success to drive activation, usage, and expansion within the existing base.

Product Partnership:

- Provide strategic input to product teams on roadmap priorities, customer needs, and competitive insights.

- Collaborate closely with product managers, UX, and engineering to bring user empathy into the product experience.

What You Bring:

- 6-8 years in product marketing or solution marketing in B2B SaaS.

- Analytics or data platform experience is a plus but not required.

- Proven track record of owning positioning, go-to-market strategy, and launches for a product area.

- Experienced at building strong working relationships with product, sales, and engineering teams and influencing without authority.

- Comfortable tying marketing efforts back to business outcomes - pipeline, adoption, competitive win rates, and expansion.

- Exceptional written and verbal communication skills.

- Demonstrated success in content creation across formats - video scripts, long-form assets, social copy, web pages.

- Background or experience with platforms like ThoughtSpot, Looker, Power BI, Notion, or Airtable.

- Understanding of internal and external analytics, mobile BI, or enterprise integrations.