Scope of Responsibilities : - Partner with the key collaborators in the business, regions, and commercial to formulate cross-functional strategies to deliver value for customers, acquire new business, and accelerate growth. - Support BioProduction business and commercial goals with accountability for all marketing metrics for South Asia - Drive strategic, multi-channel marketing activities, including customer segmentation, competitor analysis, demand generation, technical engagement, and measurement of tactical programs. - Develop targeted sales enablement programs that align to the go-to-market strategy, the needs of the market and the commercial organization. - Plan and lead annual commercial meetings for the region in collaboration with country plans. - Establish robust feedback loops with commercial partners and to continually improve customer engagements and sales enablement tools. - Drives territory-level NPIs, price actions, upgrades, and obsolescence of existing products. - Work with APAC Market Development team on the adaptation of campaigns and programs for execution to establish strong customer and category positions including In-territory program adaptation and execution. - Local communications results, web content and translations, support center preparation to support campaigns. - Industry and customer events. - Territory industry relationship management - Build reference sites for Bioproduction across SA and engage with KOL's regularly. - Territory market research projects (e.g., VOC) that are developed and implemented to support commercial decision making on products and/or strategies. - Assess product positioning w.r.t to competition & target market segments and develop strategies to meet AOP & drive growth by generating demand by various Marketing initiatives. - Implement programs and activities to support Bioproduction channels, including events, dealer training, sales and sales centers - Work with the regional sales force on training materials, brochures and other tools required for execution of growth objectives, adapting these to local market needs as vital.

Mumbai

ThermoFisher - Head - Marketing - South Asia Region 

Job Description for ThermoFisher - Head - Marketing - South Asia Region  in Thermo Fisher Scientific India Pvt Ltd. in  Mumbai for (13-19) years of experience. Apply Now!