Thermax - Lead - Marketing

- Development and implementation of marketing strategies and campaign across Channel Business.

- Drive unified brand identity across all customer-facing events and activities.

- Roll out multi-channel digital campaigns across focus segments .

- Monitor and analyze campaign performance, preparing reports and insights for optimization.

- Drive market research to communicate and support to sale team about.

- High-potential segments.

- Untapped geographies.

- Underserved customer need.

- Plan and manage events, trade shows, and promotional activities.

- Integrate insights from VOCs and regional performance into communication.

- Create engaging content for digital platforms, social media, email campaigns, and promotional materials for internal and external stakeholders.

- Coordinate with external agencies, vendors, and partners for all marketing activities.

Job Specifications:.

Essential Qualification : Degree in marketing, Business Administration, or related field.

- Prior experience of Engineering Goods/Services Marketing will be an added advantage.

- Experience: 5 - 7 years of experience in onground and digital marketing.

Critical Competencies of Job:

- Hands on experience in running digital campaigns with performance optimization in B2B.

- Creative thinking with an eye for design and attention to detail.

- Ability to multitask, work under pressure, and meet deadlines.

- Proficiency in MS Office; familiarity with design tools (e. , Canva, Photoshop) and AI is an advantage.