Description:

Senior Brand Manager Skincare & Fashion

Experience: 5+ years

Role Overview

We are looking for a Senior Brand Manager who has hands-on experience in building and growing skincare and/or fashion brands in a dynamic, consumer-first environment.

This role is ideal for someone who enjoys owning the brand journey, working closely with founders, and translating brand vision into consistent, scalable execution. You will play a key role in shaping how the brand is positioned, communicated, and experienced as the business grows.

Key Responsibilities

Brand Strategy & Ownership

- Own the brand end-to-end, including positioning, voice, narrative, and visual direction

- Strengthen and evolve the brand as the business scales, while maintaining consistency

- Ensure the brand is clearly and authentically represented across all consumer touchpoints

Brand Marketing & Growth

- Plan and execute integrated brand marketing initiatives aligned with business and growth goals

- Drive awareness, engagement, and consideration through content, campaigns, and collaborations

- Work closely with performance marketing teams to align brand building with growth outcomes

- Support product launches, collections, and key business milestones

Influencer & Creator Ecosystem

- Build and manage a strong influencer and creator network relevant to skincare and fashion

- Lead seeding programs, paid partnerships, and long-term creator collaborations

- Ensure influencer activity is aligned with brand values and commercial objectives

- Track effectiveness through engagement, reach, and conversion metrics

Content & Communication

- Guide brand communication across digital channels including social media, website, and campaigns

- Collaborate with creative partners to develop content that is relevant, aspirational, and credible

- Maintain a strong balance between creativity and consistency in brand messaging

Scaling & Brand Excellence

- Apply D2C and consumer-brand best practices to scale brand presence sustainably

- Use consumer insights, data, and market trends to refine strategy and execution

- Build repeatable processes and frameworks for brand and marketing execution

- Contribute to long-term brand planning and growth initiatives

Candidate Profile

- 5+ years of experience in skincare and/or fashion brands

- Demonstrated experience in building or significantly scaling a brand

- Strong understanding of branding, communication, and influencer marketing

- Experience in D2C, consumer brands, or fast-growing organizations

- Comfortable working in environments that value ownership, speed, and accountability

Skills & Competencies

- Strategic brand thinking with strong execution capability

- Influencer and content marketing expertise

- Ability to balance creativity with commercial outcomes

- Strong collaboration and stakeholder management skills

- Data-aware decision-making

Why This Role

- Opportunity to work closely with founders and leadership

- Meaningful ownership in shaping and growing the brand

- Exposure to both strategic and executional aspects of brand building

- A growing organization with room for long-term impact