The Wellness Shop Reviews by Employees

Business Development Executive

Key Responsibilities Campaign Planning & Execution: Strategically plan, execute, and meticulously optimize paid marketing campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube). Budget Management & Scaling: Effectively manage and scale campaigns with a minimum monthly ad budget of - 25 lakhs, ensuring efficient utilization and optimal performance. Performance Monitoring & Optimization: Continuously monitor ad performance, identify emerging trends, and make data-backed adjustments to consistently improve Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA). In-depth Campaign Analysis: Perform comprehensive campaign analysis, identify key insights, and share actionable recommendations with the internal team for creative and targeting improvements. A/B Testing: Conduct rigorous A/B testing on creatives, ad copy, and audience segments to continually enhance campaign performance and discover new opportunities. Cross-functional Collaboration: Collaborate seamlessly with content, design, and product teams to ensure marketing objectives are aligned with overall brand strategy and visual guidelines. Reporting & Insights: Create detailed, insightful reports on campaign performance and present actionable findings to stakeholders. Industry Trends: Stay updated with platform changes, emerging trends, and best practices in D2C performance marketing to maintain a competitive edge. Requirements Experience: Minimum of 3 years of dedicated experience in performance marketing, specifically with D2C brands. Platform Expertise: Proven hands-on experience in planning, executing, and optimizing campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube). Budget Management: Experience managing a minimum monthly ad budget of - 25 lakhs. E-commerce Acumen: Strong understanding of e-commerce funnels, attribution models, customer acquisition, and customer retention metrics. Analytics Proficiency: Proficiency in using key analytics tools such as Google Analytics, Meta Ads Manager, and Google Ads Dashboard. Work Environment: Comfortable working in a fast-paced, dynamic environment with a strong focus on ROI and growth. Skills: Excellent analytical, problem-solving, and communication skills.

Jaipur

Rajasthan

The Wellness Shop - Performance Marketing Associate - Meta & Google 

Job Description for The Wellness Shop - Performance Marketing Associate - Meta & Google  in The Wellness Shop in  Jaipur Rajasthan for (3-5) years of experience. Apply Now!