The Thirsty Crow Marketing Services - Specialist - Digital Marketing

Job Title: Digital Marketing Specialist - GenAI & Automation

Company Overview:

The Thirsty Crow (TTC) is a creative-led marketing agency helping brands tell compelling stories through content, campaigns, and curated experiences.

With expertise across digital platforms and corporate events, we combine creativity with strategy to drive measurable business outcomes.

At TTC, we embrace innovation and cutting-edge tools-including GenAI-to deliver personalized, scalable, and high-performing marketing solutions.

About the Role:

We are seeking a Digital Marketing Specialist who is fluent in GenAI tools and channel-specific strategies.

In this role, you will design and execute impactful campaigns across LinkedIn, WhatsApp, and Email, leveraging AI and automation to boost personalization, engagement, and performance.

Key Responsibilities:

- Campaign Management: Plan, launch, and optimize campaigns across LinkedIn, WhatsApp, and Email, tailored to audience behavior.

- AI-Powered Content & Creatives: Use GenAI tools (ChatGPT, Copilot, Jasper, Canva AI, etc. ) to generate engaging content, creatives, and workflows.

- Automation & Workflows: Build and manage automated flows for onboarding, lead nurturing, and re-engagement.

- LinkedIn Marketing: Manage organic and paid LinkedIn campaigns including content calendars, lead-gen forms, and targeted ads.

- Cross-Team Collaboration: Partner with design and content teams to produce AI-powered assets.

- Analytics & Reporting: Track KPIs, analyze performance data, and optimize campaigns for higher ROI.

- Innovation & Trends: Stay updated on GenAI advancements, automation tools, and platform updates to refine strategies.

- Knowledge Sharing: Share campaign insights and learnings with internal teams and clients.

Requirements:

- 3-5 years of proven experience in digital marketing (agency experience preferred).

Strong hands-on expertise with:

- LinkedIn Campaign Manager

- WhatsApp Business API

- Email platforms (Mailchimp, Netcore, HubSpot, etc.)

- Proficient in using GenAI tools for ideation, personalization, and automation.

- Strong analytical mindset with experience in campaign optimization and performance tracking.

- Excellent communication, project management, and multitasking skills