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Specialist - Performance Marketing Job Description: As a Performance Marketer, you will be at the forefront of our marketing efforts, responsible for creating and executing strategies that drive engagement, conversion, and revenue growth across various channels. Your day-to-day tasks will include: Responsibilities: - Campaign Strategy and Execution: Devise comprehensive performance marketing strategies aligned with business objectives. Manage end-to-end execution of campaigns, including budget allocation, targeting, bidding strategies, and creative development. - Data Analysis and Optimization: Continuously monitor campaign performance metrics and key performance indicators (KPIs). Utilize data insights to optimize campaigns, adjust bidding strategies, and fine-tune audience targeting for maximum ROAS. - Multi-Channel Management: Oversee performance marketing initiatives across various platforms, including Google Ads, display, Facebook, Instagram, DV360 etc. Ensure consistent brand messaging and optimal ad placements. - Competitor Analysis: Stay abreast of competitor activities and industry trends. Use competitive insights to refine strategies and maintain a competitive edge in the market. - Budget Management: Manage allocated marketing budgets effectively to achieve maximum results. Monitor spending, adjust budgets as needed, and provide regular budget performance reports. - Collaboration and Reporting: Work closely with cross-functional teams, including brand team, designers, and developers, to align marketing efforts with overall business objectives. Generate regular performance reports and communicate results to stakeholders. Qualification: - Bachelor's/Master's degree in marketing, Business, or a related field. - In-depth knowledge of various advertising platforms and tools (Google Ads, Facebook Ads Manager etc). - 4+ Years of relevant biddable platform experience. - Strong analytical skills and the ability to derive actionable insights from data. - Creative thinking and the ability to craft compelling ad copy and visuals. - Preference will be given to candidates with previous experience in the D2C/Ecommerce/Omni-channel space.

Mumbai

The Sleep Company - Specialist - Performance Marketing 

Job Description for The Sleep Company - Specialist - Performance Marketing  in THE SLEEP COMPANY in  Mumbai for (3-6) years of experience. Apply Now!

The Sleep Company - Specialist - Performance Marketing  | iimjobs.com