Role Overview:

We are looking for a Mobile App Product Manager to own and scale The Sleep Company's Android & iOS apps.

This role will drive app-led growth, conversion, retention, and engagement, working closely with growth, tech, design, CRM, and business teams.

You will be responsible for end-to-end product ownership from discovery and roadmap to execution, measurement, and iteration.

Key Responsibilities:

1. Product Ownership & Strategy:

- Own the mobile app product roadmap aligned to business goals (GMV, conversion, repeat, LTV).

- Define clear success metrics (North Star, input vs output metrics).

- Identify opportunities to shift users from web/marketplace to app and increase app stickiness.

2. Growth & Conversion:

- Drive app conversion rate optimization across PDP, PLP, checkout, login, and payment flows.

- Partner with performance, retention, and CRM teams on: App-only offers, Personalization, Push, in-app, WhatsApp deep links.

- Own experimentation (A/B tests) with fast learning loops.

3. User Experience & Engagement:

- Improve first-time user experience (FTUE) and onboarding.

- Build features to improve repeat rate, frequency, and app MAU/DAU.

- Work closely with design to ensure high-quality UX aligned to brand standards.

4. Execution & Delivery:

- Translate business problems into PRDs, user stories, and acceptance criteria.

- Work with engineering teams to ensure on-time, high-quality delivery.

- Manage trade-offs between speed, quality, and tech debt.

5. Analytics & Insights:

- Deeply analyze user behavior using tools like Firebase, GA, Mixpanel, Clevertap (or equivalent).

- Monitor funnels, cohorts, feature adoption, crashes, and performance metrics.

- Drive decisions using data, not opinions.

6. Stakeholder Management:

- Act as the single owner for the mobile app across business, tech, growth, and operations.

- Communicate roadmap, priorities, and outcomes clearly to leadership.

What Success Looks Like (12 Months):

- Improved repeat purchase rate and app retention cohorts.

- Faster experimentation and cleaner release cycles.

- App becomes a core growth and retention lever, not just a channel.

Required Skills & Experience:

- 4 - 7 years of Product Management experience (consumer tech / D2C strongly preferred).

- Strong understanding of mobile app funnels and growth levers.

- Hands-on experience with: App analytics, A/B testing, Feature experimentation.

- Ability to balance business outcomes with user experience.

- Excellent communication and stakeholder management skills.