The Sleep Company - Performance Marketing Manager

Job Description:

About the Role:

We are seeking a highly strategic and results-oriented marketer who thrives on ownership and is passionate about driving scalable growth. This role goes far beyond campaign execution; we're looking for someone who understands the broader customer acquisition landscape, can connect customer behaviour with business objectives, and crafts high-impact strategies that accelerate both brand and revenue growth.

Key Responsibilities:

Strategic Growth Planning:

- Own the end-to-end performance marketing strategy aligned with overall business objectives (revenue, CAC, LTV, etc.)

- Develop a deep understanding of customer journeys and create full-funnel marketing plans across paid channels

- Identify growth opportunities and strategic bets based on data, user behaviour, and business needs

Campaign Ownership & Execution:

- Plan, launch, and manage performance campaigns across ad platforms (Google Ads, Meta (Facebook/Instagram), Programmatic, DV360, etc)

- Drive A/B testing across creatives, landing pages, and targeting to continuously improve performance

- Take full ownership of budget allocation and media mix modelling for maximum ROI and efficiency

Data-Driven Optimization:

- Monitor and analyze KPIs like CAC, ROAS, LTV, and retention; translate insights into actionable recommendations

- Build predictive and performance dashboards in collaboration with analytics and data teams

- Drive cross-platform attribution analysis to influence spend and customer acquisition strategy

Cross-Functional Collaboration:

- Partner with brand, content, tech, and product teams to ensure performance campaigns are aligned with broader marketing narratives and product priorities

- Influence creative development with data-backed inputs to improve ad effectiveness

Market Intelligence & Competitive Benchmarking:

- Stay on top of digital marketing trends, tools, and industry benchmarks

- Analyze competitor strategies and use learnings to drive continuous improvement

What Were Looking For:

- 3+ years of hands-on experience in performance marketing (preferably in a D2C, eCommerce, Retail or omnichannel environment)

- Strategic thinker with strong business acumen and a bias for action

- Deep understanding of ad platforms (Google, Meta, DV360, Programmatic, etc.) and attribution models

- Proficient in tools like GA4, Google Tag Manager, and Excel/Data Studio

- Strong analytical mindset with a knack for storytelling through numbers

- Comfortable owning targets, managing large budgets, and operating in a fast paced environment